For CMOs, customer journey mapping is all about breaking down the communication, identifying touchpoints and buyer motivation – we show you how.

Explore how famous ads from Coca-Cola, Nike, Dove, Budweiser, and Apple built customer loyalty with emotional visual storytelling.

Unlock Gen Z loyalty! Discover key trends & strategies from Antavo’s Global Customer Loyalty Report 2025. Learn to engage this powerful demographic.

Explore 7 word-of-mouth marketing strategy examples by industry-leading companies and see what led to their buzzworthy presence.

Prioritizing and building customer loyalty for long-term survival is a must for businesses. Find out how to do it right with our help.

Discover how straightforward and beneficial scarcity tactics are to increase sales, and learn what mistakes to avoid to guarantee high sales.

Learn how top brands build exceptional loyalty. Discover customer vs brand loyalty differences and actionable strategies to boost your business.

Learn what influences customers’ choices and discover tips for each step of the consumer decision making process in this in-depth article.

Omnichannel marketing, an effective way to stand out and deliver consistent, personalized experiences for customers across all channels.

This article features the 5 best ads and analyzes the key factors for their success while providing tips for future ad creation.

This article examines the importance of understanding the psychographic traits of customers to segment your audience effectively.

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.