Loyalty Blog

Marketing science by Tamas Oszi • 8 min read

The 3 Steps to Finding, Recognizing and Retaining a Brand Ambassador

Looking to boost word-of-mouth and customer lifetime value through brand evangelism? Discover and nurture a brand ambassador with these tips.

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The cover image of Antavo's experiential marketing article
Marketing science by Zsuzsa Kecsmar • 12 min read

Experiential Marketing: Creating a Lasting Impression

This article explains the importance of experiential marketing and uses examples and data to show how it helps brands improve.

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Reviews by Tamas Oszi • 7 min read

Kellogg’s Rewards Program Review: It’s Grrreat!

We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards

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Cover image for Antavo’s article on how to engage Gen Z customers with loyalty programs.
Marketing science by Barbara Kekes-Szabo • 13 min read

7 Loyalty Program Must-Haves to Engage Gen Z Customers

What are the aspects of loyalty programs that grab attention from Gen Z customers? Learn how to appeal to this generation’s values.

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Cover image for Antavo’s guide on loyalty program strategies in crisis.
Industry Guides by Attila Kecsmar • 17 min read

Loyalty Program Strategies in Times of Crisis: An Ultimate Guide

Crisis situations change the way customers shop. Let’s see what loyalty program strategies can help brands adapt to challenging times.

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The cover image for Antavo’s article on collecting first-party data with loyalty programs.
ROI & Performance by Tamas Oszi • 9 min read

How To Collect Zero-Party Data and First-Party Data With Loyalty Programs

Enhance the customer experience by collecting and leveraging zero- and first-party data with your loyalty program. We’ll show you how.

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Antavo’s cover image for its article about fraud detection in loyalty programs
Loyalty 101 by Tamas Oszi • 8 min read

Fraud Detection in Loyalty Programs: Technology Explained

Avoid losing millions of dollars in loyalty program rewards by spotting exploiters and insider threats through state-of-the-art fraud detection.

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Review by Barbara Kekes-Szabo • 12 min read

airasia rewards Program Review: A Comprehensive Lifestyle Loyalty Program

airasia rewards is a loyalty program that moved beyond being a Frequent Flyer Programme and has become a comprehensive lifestyle program.

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The cover image of Antavo's value proposition article.
Marketing science by Barbara Kekes-Szabo • 17 min read

20 Examples of How to Write a Compelling Value Proposition

Why should customers choose you? Check out these 20 examples on how to speak to customers’ pain points with your value proposition.

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The cover image of Antavo's holiday rewards program article.
Deep dive by Barbara Kekes-Szabo • 9 min read

11 Holiday Rewards Program Ideas to Help You Make the Most of the Peak Season

Holiday rewards programs will play an important role in 2020 and 2021. Here are the best practices for combining the holiday spirit and customer loyalty.

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The cover image for Antavo’s summary article about the Regional Customer Loyalty Reports 2022
Research by Zsuzsa Kecsmar • 8 min read

State of Loyalty & Benchmarks – 2022 Regional Customer Loyalty Reports

Discover industry benchmarks and market opportunities for loyalty programs on three continents with Antavo’s Regional Customer Loyalty Reports.

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Cover image for Antavo’s article explaining the technology behind cashback reward program
Program types by Tamas Oszi • 9 min read

Launching a Cashback Reward Program: Technology Explained

Trying to navigate the world of the cashback reward program? Our step-by-step guide tells you everything you need to know for a smooth launch.

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