Antavo Makes Loyalty and Incentives Faster, More Connected & Ready for the Next Way People Shop
July 9, 2026
Antavo’s second quarter of 2026 release makes its loyalty and incentives platform faster, connects it more deeply to the tools brands already run, and gets it ready for a world where customers increasingly shop with AI in the loop.
Winning a customer has never cost more, and winning one only once has never been worth less. That is the shift Antavo, the loyalty and incentives platform, built its second quarter of 2026 around. This quarter’s release makes the platform faster, more deeply connected to the tools brands already run, and better at turning first-time buyers into the regulars a brand never has to win again.
For a detailed look into what this quarter’s product release has to offer, watch our video:
Across five areas of work, the theme is the same. Recognize a customer from the first moment that matters, give them real reasons to come back, and do it on a platform that keeps up no matter how a shopper chooses to buy.
Enticing a customer once is expensive, and it is worth less every year. The value is in turning that customer into a regular, the one who comes back on their own and brings other people along. Everything we shipped this quarter serves that, from a deeper Shopify integration, to segmentation that scales down to a single person, to the performance to be ready for how customers will shop next.
A richer, faster Shopify integration
Shopify is one of Antavo’s hero integrations, so this quarter brought a significant set of upgrades along with the groundwork for more to come this year.
Brands can now use rich widgets to invite shoppers into the program and to give members good reasons to stay, with upsell messaging and reason-to-stay prompts placed right where a shopper is deciding. A new checkout widget lets a member turn their points into a discount at checkout, at the moment it matters most in the buying journey, and the brand stays in full control of how many points a shopper can redeem at any one time.
A new claim-past-purchases capability turns an anonymous checkout into a known member without getting in the way of the sale. A brand can invite a shopper to sign up and claim the purchase they just made, which lets that shopper start enjoying the program straight away, gives the brand a natural upsell moment, and drives repeat purchases.
Underneath the new widgets, Antavo reworked how it handles customers and transactions with Shopify so data now flows both ways. Brands can bring Shopify customers and their data into Antavo, and push loyalty data back into Shopify, including zero-party data gathered through gamified surveys, tier status and points balance, so it can be used natively across Shopify buyer journeys. Multi-country, multi-store and multi-language support across the front-end widgets means the integration is a great fit for truly global Shopify deployments.
Audiences: segmentation that scales from millions to one
Audiences is a new way to segment customers with the performance to handle anything from a handful of people to millions, including true segment-of-one personalization.
It works across the whole platform. A segment built once can be reused when a team plans a program, when it optimizes one, and when it sets up campaigns or offers, so the work never has to be repeated.
Audiences also meet brands where their data already lives. It can take segmentation from a data lake, a CDP or a CRM and bring it into Antavo, then keep it in sync, so a change in the source system flows through to Antavo and is processed fast enough to ingest millions of customers in a matter of seconds.
This is just the start. Later this year, Audiences will update in real time and let you build segments on any customer attribute, so the right customers always land in the right group, with no manual upkeep.
Upsell and cross-sell messaging, built into Promotions
A promotion only works if the shopper knows about it, and knowing about it is part of what makes a customer feel recognized while they shop.
This quarter Antavo added upsell messaging to its promotions. A brand can set a threshold, for example a basket value a shopper needs to reach to qualify, and have the right message appear automatically on the product listing page, the product detail page or the cart. It reaches the shopper at the point of discovery with a clear reason to add more or come back for more, which lifts average order value, opens up cross-sell, and nudges the buying journey in the brand’s direction at the exact moment the shopper is weighing the brand against a competitor. It is one more way to surface rewards beyond discounts where they actually land.
Product Hub: your catalog, represented accurately
Antavo is not a product inventory system, but a program is only as good as the catalog behind it. Product Hub is a new way to represent a brand’s catalog accurately inside Antavo, so discounts and loyalty benefits land on the right products at the right time, and shoppers never miss an offer they qualify for.
Product Hub supports multi-level structured catalogs and multiple catalogs at once, a clear step beyond what was possible before. It is API-first, so it connects cleanly to popular product inventory systems or a fully bespoke one. Products can be managed through the API, and everything surfaces through a simple interface inside loyalty and promotions.
Performance built for what comes next
The way brands and shoppers connect is changing. Customers are starting to discover and decide with AI in the loop, and that world asks systems to talk to each other far more often, and far less predictably than before. Agents reach out whenever a shopper has a request, sometimes many times over for a single journey, which places a new kind of demand on every system involved.
High performance used to be a concern mainly for the largest brands, or for the most time-sensitive ones such as coffee, transport and other businesses that live through frequent peaks. That is a thing of the past. Now it matters for everyone. Antavo moved early here so brands can feel the benefit well before that wave fully arrives.
Two releases carry this work. First, Antavo now handles incoming loyalty events asynchronously, whether that is a purchase, an in-app action, a refund or another activity recorded through the API. The new pipeline handles more than 100,000 requests per minute, with each request answered in under 60 milliseconds. A spike in orders, or a burst of activity from an agent-driven journey, gets ingested and typically processed within a minute, while the API stays fast and reliable throughout.
Second, Antavo introduced a new Read API, a single high-performance way to pull customer information such as past purchases and the coupons available to a shopper. It puts accurate loyalty data on hand at speed, which is what personalized journeys depend on. The Read API runs at more than 500,000 requests per minute, roughly 8,000 requests per second, and Antavo will keep expanding it through the year to centralize read operations in one place. Fast storefronts, mobile apps and, in time, agent-led journeys all rely on the same thing, which is accurate loyalty data delivered instantly.
About Antavo
Antavo is a loyalty and incentives platform that turns customers into regulars. For more than a decade, it has built identity-led programs that feel unmistakably like the brand, that marketers can run without waiting on engineering, and that hold up without compromise as brands grow across markets. Brands including Paul Smith, KFC, Flying Tiger, Hyatt’s Inclusive Collection, LuisaViaRoma, SKIMS, Rip Curl, Benefit Cosmetics, C&A, Yeo Valley and Notino use Antavo to build customer relationships that grow the business.
Antavo works as a partner as well as a platform, bringing program design, integration and ongoing optimization to the brands it works with. Customers report an average program ROI of 5.3X, along with 22% revenue growth, 30% higher lifetime value and 25% lower cost of acquisition. Antavo is recognized by Gartner, Forrester, IDC and the Everest Group PEAK Matrix.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
