Antavo & Shopify Integration: Loyalty Built Into the Buying Experience

Loyalty is one of the highest-impact levers a Shopify brand can pull for retention, but only when customers can actually engage with it, and only when the loyalty program can hold up to the complexity of a real business.

This year, Antavo’s Shopify integration has taken a significant step forward. With the two platforms’ combined power, loyalty is now built into the buying experience, across every market a brand operates in, with customer data flowing in both directions between Antavo and Shopify. Here’s what that looks like:

Turn existing customers into loyalty members

Thanks to the new Shopify integration, customers can join your loyalty program whenever they’re ready and get credit for purchases they’ve already made. New members see value from day one, and brands capture loyalty signups at the moment customers are most engaged.

For brands launching a new program, this is the difference between starting from zero and starting with a base of customers who already feel rewarded.

Loyalty as part of every purchase 

From now on, customers can now redeem points directly during Shopify checkout to reduce their subtotal. No coupon codes, no extra steps. Loyalty becomes part of the buying moment, not a separate process bolted on around it. When customers can see and spend their points at checkout, they buy more, and they come back sooner.

Loyalty that looks like your brand

Points, tiers, rewards, and challenges surface across your store through widgets that adopt your storefront’s styling automatically. More layout flexibility, more content control, and a loyalty experience that looks like it belongs in your store. The widgets your team configures are the widgets your customers see, without engineering work and without compromise on brand.

Loyalty data your whole stack can use

Customer loyalty data now flows in both directions between Antavo and Shopify. Tier status, points balances, and engagement signals are available where your team already works in Shopify, in the apps connected to it, in the workflows that drive your customer experience.

Loyalty stops being a siloed program and becomes part of the customer data your business runs on. For brands with sophisticated stacks, this is the change that lets loyalty actually inform what marketing, service, and product do next.

One program across every market

Selling in multiple currencies, or running multiple Shopify stores? Antavo handles it all from a single workspace. Different earn and burn rules per currency, separate configurations per store, new stores synced automatically.

A customer in London and a customer in Berlin both get a loyalty experience that feels local. You get a unified view of every customer across the business. For brands operating internationally on Shopify, this is one of the few places loyalty stops being a regional patchwork.

Built for brands that take loyalty seriously

Antavo powers loyalty on Shopify for brands like SKIMS, Flying Tiger Coppenhagen, and LeMieux; brands where customer retention isn’t a nice-to-have, it’s a core growth driver.

Whether you’re launching your first program, replacing one that isn’t delivering, or scaling one that’s outgrowing its current platform, Antavo gives you the infrastructure to match where your brand is heading and the flexibility to grow beyond it.

If you’re new to Shopify or Antavo and would like to see how the integration works for a brand like yours, reach out to us and book a call.

About Antavo

Antavo is an AI-powered loyalty platform that helps brands grow customer lifetime value through loyalty programs, promotions & personalization. By enabling engagement-led execution, Antavo helps brands increase retention, purchase frequency, and long-term revenue.

Antavo’s Operating System combines a flexible, API-first technology platform that guides teams through the full loyalty lifecycle: from planning to launch and continuous optimization.

The platform includes the Loyalty Planner, which accelerates implementation by making program planning up to 10 times faster; a flexible Loyalty Engine with an intuitive, no-code Workflows editor, promotions feature, and gamification capabilities; and the Optimizer, which transforms loyalty data into clear, actionable insights. At the core of all products is Timi AI, an agentic AI co-pilot intelligence that enhances and supports teams at every step.

Recognized by leading industry analysts such as Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, C&A, Paul Smith, Flying Tiger, Hyatt, Scandic Hotels, Kathmandu, and Benefit Cosmetics, Antavo empowers businesses across fashion, retail, beauty, health, hospitality, and QSR to build long-term customer relationships that drive measurable commercial impact. 

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo
Eva Bacsi, Global Head of Marketing
[email protected]