Rewards Planning Worksheet

Work out the best incentives for your members and offer a reward for every customer segment

Use our worksheet to systematically build a rewards system that is exciting and engaging:


  • Learn about the four basic reward types and their key
    characteristics
  • Discover the major categories that define any kind of
    incentive
  • Get inspired by several in-depth reward examples
  • Use our template to design and expand your own rewards
    system

Download worksheet

Timi Garai
Senior Loyalty Program Specialist

“Coming up with rewards for your loyalty program seems easy at first, but once you sit down and begin brainstorming, you realize a crucial part of the puzzle is missing: concrete guidelines that shows you all the possibilities there are. We created this template to help you easily categorize and segment your reward ideas, as well as being remind you to pay attention to important details, such as how long a reward stay should remain available for members, or whether a reward should be available regularly or be a special one-time offer.”

Timi Garai
Senior Loyalty Program Specialist

“Coming up with rewards for your loyalty program seems easy at first, but once you sit down and begin brainstorming, you realize a crucial part of the puzzle is missing: concrete guidelines that shows you all the possibilities there are. We created this template to help you easily categorize and segment your reward ideas, as well as being remind you to pay attention to important details, such as how long a reward stay should remain available for members, or whether a reward should be available regularly or be a special one-time offer.”

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Frequently Asked Questions

How can I use this worksheet?

On the top half of the worksheet, you’ll find four ‘default reward profiles’. Many loyalty incentives fit into one of these categories. For each of them, we added the most important characteristics. Beneath them, you can see several reward examples provided as inspiration. Use them as guidance to come up with your own new ideas. Feel free to expand the worksheet with your own rewards, and fill out the corresponding fields with the necessary details.

Can you show me some reward ideas that are used by actual brands?

Our case studies are full of short yet comprehensive rundowns on how we have built loyalty programs and reward systems for our clients. Since no two brands are alike, each of the case studies tackles different challenges. Still, you’ll no doubt find plenty of real-world examples. Alternatively, you can also check out our blog section, or contact us directly to book a consultation with our experts.

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