Get an in-depth look at how companies are investing in loyalty marketing now.
And learn what loyalty executives see as the most important trends in and around customer loyalty programs.
of companies with loyalty programs plan to revamp in the next three years
of companies plan to increase investment in customer retention
of respondents say that the focus should be on loyalty in light of the inflation crisis
The Global Customer Loyalty Report 2023 is based on a behavioral data set of over 295 million
loyalty member actions (10x more than last year!), over 600 minutes of qualitative interviews,
and survey data from over 260 CMOs, CRM executives, and loyalty professionals.
Inform your strategy with our report, which includes:
Insights directly from loyalty professionals in charge of loyalty strategy at their organizations
Global loyalty trends across North America, Europe, and APAC
In-depth survey results on loyalty program budgeting and ROI
A look at current trends and challenges, plus anticipated trends for the coming years, such as ESG
Is your loyalty strategy ready for the year to come?
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