In the world of marketing, communities are the golden opportunity. Being able to influence not just a single individual’s purchase decision but a whole group opens up so many opportunities for word-of-mouth, UGC, and, of course, boosting customer lifetime value.
Loyalty programs offer a large variety of features to build a community, but one of them stands out: the ability to earn points and rewards together. Call it points pooling or family accounts—this feature is an excellent way to cater to customers as not just individuals but also family members or friend groups. Antavo is here to show you that clubs, points pooling, shared accounts, or family accounts can be done in a fresh way with very little effort.
Antavo’s Q1/2025 product release is dedicated to its new “Clubs” module, our take on integrating points pooling into loyalty programs. The Clubs module offers more than just a way for members to earn points together, though. We offer a template-based system with plenty of customization options. Therefore, you can build a different experience for B2C retail, a B2B service, or even a B2E employee recognition program.
In this Product Release, you can learn:
- How Antavo’s Clubs module works
- What are the benefits of using it
- What kind of use cases you can build with it
- The wide range of options that allow you to fully customize the rules
Talking to our customers, we realized that each brand wants to use points pooling a bit differently. During the development of our Clubs module, we made sure to build a versatile tool that can support a wide range of use cases.
Andras Taraszovics
Head of Product at Antavo AI Loyalty Cloud
Whether you’re responsible for running a loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel.
CRM
Target and collect data from groups of customers
CMO
Boost your community-building efforts
CTO
Add point pooling to the loyalty program with ease
Huge freedom on Club sizes
The upper limit for each individual Club is 100,000 members, so you can do more than just small, family-centric groups. Instead, build Clubs around large communities, like sports clubs, interest clubs, etc.
A membership type for every business
To boost participation, make club memberships public so everyone can join. Or, they can be invite-only, which adds a feeling of exclusivity while also making it easier for club owners to maintain control over new members.
Customize how Clubs operate
Decide how Club points are accumulated: Are they deducted from the points customers earned or added on top of them? These choices are combinable and can lead to different club styles and unlock more precise budget control.
