Antavo and Its Customer Flying Tiger Win at the ELAbrations™ Loyalty Awards
October 15, 2025
Both Antavo and its customer, Flying Tiger, earned recognition at the ELAbrations™ Loyalty Awards & Celebration, which celebrates excellence in customer loyalty and engagement. Antavo took home the “Loyalty Partner in the UK” award, while Flying Tiger was honored as “Loyalty Innovator of the Year” in Italy.
The ELAbrations™ is more than just an awards ceremony; it’s a genuine celebration of loyalty, hosted by the European Loyalty Association (ELA).
Rooted in authenticity, inclusivity, and purpose, this event brings together loyalty professionals from across Europe to recognize the people, programs, providers, and brands that excel at building meaningful customer connections. It’s about celebrating real achievements within each country, as chosen by those who live and breathe loyalty every day, the ELA members.
Why is this award special?
ELAbrations™ is the European Loyalty Association’s signature awards & celebration event, held as part of its flagship Big Handshake conference. It’s not your usual awards show, there are no judges, no entry fees, no polished pitch submissions. Instead, recognition comes through nominations and voting by ELA members themselves. This makes it a uniquely peer-driven process where loyalty professionals across Europe celebrate those they believe are truly pushing the industry forward.
The “Loyalty Partner Award” celebrates vendors that are true game-changers, bringing innovative ideas, real results, and rock-solid support.
Antavo was honored for being a forward-thinking partner and a true technology innovator. The company consistently challenges traditional loyalty concepts by combining strategic insight, cutting-edge technology, and the flexibility that empowers brands to adapt quickly in a changing market.
Receiving this award means our peers see us as more than a vendor, as a true partner helping brands succeed.
With its latest innovation, the AI-powered Optimizer, Antavo gives teams the clarity and confidence to act faster and demonstrate the true impact and value of loyalty. Loyalty teams and CMOs can connect KPIs directly to business goals, ask questions in plain language and get instant answers, and spot risks and opportunities early, moving from reactive reporting to proactive, strategic decision-making.
Built as a headless, API-first loyalty platform, Antavo integrates seamlessly with any tech stack, ensuring brands stay ahead as customer expectations and digital ecosystems evolve.
Moreover, Antavo goes beyond providing software; it acts as a trusted partner, collaborating closely with clients to co-create innovative loyalty strategies that drive measurable growth and long-term customer value.
The “Loyalty Innovator of the Year Award”, won by Flying Tiger Copenhagen, shines a spotlight on programs that ELA members believe boldly push boundaries through creativity, technology, and fresh engagement strategies.
It celebrates programs that don’t just do what’s expected, but redefine what loyalty can be for their customers and markets.
Now, powered by Antavo AI Loyalty Cloud’s technology, Danish variety retailer Flying Tiger Copenhagen has redefined customer engagement with its Flying Tiger Copenhagen Club, a loyalty program that exemplifies innovation, agility, and measurable business impact.
Following its lightning-fast revamp, Flying Tiger Copenhagen Club attracted 500,000 members across six markets within just six months, expanding to eight markets in only 15 months. Its members show exceptional engagement, with a 60% higher basket size and 50% more frequent store visits compared to non-members. These outstanding results showcase how a creative, data-driven loyalty strategy can directly drive both customer satisfaction and commercial success.
“It is always a pleasure to see a great loyalty concept, and at Antavo we are proud to have had the chance to support Flying Tiger Copenhagen’s omnichannel customer club come to life. It was a great experience working alongside their team, and we are already excited about the next phase in their expansion journey.” Attila Kecsmar, CEO & Co-Founder of Antavo
What truly sets the program apart is its innovative waterfall reward structure, which fosters ongoing participation and excitement. Members unlock higher-level benefits by redeeming previous ones, creating a dynamic and continuous sense of achievement.
Combined with Antavo’s advanced data capabilities, Flying Tiger Copenhagen has turned its loyalty initiative into a powerful growth engine.
You can see more details here.
About Antavo
Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.
Antavo is the leading provider of AI-powered customer loyalty technology, offering a comprehensive platform that streamlines the entire loyalty program lifecycle. Its solutions include a Promotion Engine to engage the full customer base, a Loyalty Planner that accelerates program planning by up to 10 times, and a flexible Loyalty Engine with an intuitive Workflows editor to bring any loyalty concept to life. Once a program is live, Antavo’s Optimizer transforms loyalty data into clear, actionable insights. At the core of all the solutions is Timi AI, an agentic AI that enhances and supports every step of the loyalty journey.
This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
[email protected]
