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Antavo Takes Home Trophy From Retail Systems Awards With KFC Rewards Arcade

July 5, 2023

Antavo wins “Online Innovation of the Year” with KFC Rewards Arcade and RAPP UK at the Retail Systems Awards.

KFC UK & Ireland’s KFC Rewards Arcade, powered by Antavo, won the “Online Innovation of the Year” category at the Retail Systems Awards.

KFC Rewards Arcade is a technologically advanced loyalty program that caters to every customer with a loyalty experience that puts games at the heart of the program. KFC Rewards Arcade not only allows customers to win instantly and more often, but it also increases mobile engagement, purchase frequency and, overall, provides a more fun experience.

“Antavo has helped KFC bring the gamified loyalty programme to life, and we have already seen great results. What’s more, the Antavo platform is very user-friendly and all the algorithms are configurable, providing KFC with the flexibility and efficiency needed to continuously optimise the performance of the KFC Rewards Arcade.”Ruby Huang, CRM & Loyalty Lead, KFC UK & Ireland

“The Retail Systems Awards has been bringing together the industry’s best and brightest for the biggest evening in the retail technology calendar for 18 years now. We’re thrilled to have received recognition as a leading force and trailblazer within our industry. We proudly provide sophisticated yet flexible technology for KFC’s gamified loyalty program, which satisfies customers’ cravings for chicken and recreates the fun memories that people have of playing at the arcades.” Attila Kecsmar, CEO and Co-founder of Antavo

To learn more about the loyalty program, visit Antavo’s KFC Rewards Arcade case study.

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. 

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers global clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit

About KFC

In 1952, Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today KFC has over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means KFC chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 KFC took the next big step in its welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes their food so finger lickin’ good.

The Colonel also believed in feeding promise, wherever it’s found. So that’s why KFC invests heavily in the development and careers of its 27,000 employees — it was the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.

To find out more about KFC, visit, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.

Media Contacts


Eva Bacsi, Marketing Director
[email protected]