Report ‘23

The KFC Experience
Gamification and Instant Rewards for Everyone

Find out more about KFC Rewards Arcade, a loyalty programme that satisfies customers’  cravings for chicken and recreates the fun memories people had while playing in the arcades, giving people a chance to win tasty prizes.
Main image on the KFC case study landing page.
Download case study
KFC UK & Ireland wanted to revamp their previous stamp collection programme and link back to the vibrant and fun brand personality KFC is known for. The instant-win mechanic and the finger lickin’ rewards have greatly increased customers’ interest and engagement in the loyalty programme.
Loyalty program highlights for KFC.
Loyalty program highlights for KFC.

Loyalty Programme Results After 6 Months

40%

reward redemption rate,
due to the easy-to-win
reward selection

53%

increase in the number
of KFC app downloads

70%

would recommend KFC
Rewards Arcade to friends
and family

Headshot of Ruby Huang.
Quotation regarding Antavo
Ruby Huang
CRM & Loyalty Lead, KFC UK & Ireland
“Antavo helps KFC bring the gamified loyalty programme to life, and we have already seen great results. What is more, the Antavo platform is very user-friendly and all the algorithms are configurable, providing KFC with the flexibility and efficiency needed to continuously optimise the performance of the KFC Rewards Arcade.”
Headshot of Ruby Huang.
Quotation regarding Antavo
Ruby Huang
CRM & Loyalty Lead, KFC UK & Ireland
Design element on Antavo's website
“Antavo helps KFC bring the gamified loyalty programme to life, and we have already seen great results. What is more, the Antavo platform is very user-friendly and all the algorithms are configurable, providing KFC with the flexibility and efficiency needed to continuously optimise the performance of the KFC Rewards Arcade.”
Design element on Antavo's website
Technologies and agencies
powering the loyalty programme:
The loyalty technology platform provides in-depth gamification and rewards modules.
The advertising agency is behind the strategy and creative design of the loyalty programme.
The CDP manages customer data along the entire product and customer lifecycle.
The integration lets KFC create more targeted and effective marketing campaigns.

Discover how Antavo’s
technology helps KFC
combine instant gratification
with long-term brand appeal.

Antavo's case study for KFC Loyalty Programs.

Download the KFC Case Study

Partners who trust us
Logo line of partners working together with Antavo. Logo line of partners working together with Antavo.

recognition

Antavo's listing in Gartner.
Antavo's inclusion in Forrester.