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Antavo Wins at Irish Loyalty Awards with KFC Rewards Arcade

May 9, 2023

Antavo wins in the category of “Technology Programme/Initiative of the Year” with KFC Rewards Arcade and RAPP UK at the 2023 Irish Loyalty & CX Awards.

KFC UK & Ireland’s KFC Rewards Arcade, a rewards program spiced up with arcade-style gamification elements and powered by Antavo took first place in the category of “Technology Programme/Initiative of the Year”.

KFC Rewards Arcade is a rewards program that satisfies customers’ cravings for chicken and recreates the fun memories people have of playing in the arcades. Antavo provides sophisticated yet flexible technology, with in-depth rewards and gamification modules, as well as a user-friendly Workflows editor, which has allowed KFC to execute its vision of a truly gamified rewards program.   

“Antavo helps KFC bring the gamified loyalty programme to life, and we have already seen great results. What is more, the Antavo platform is very user-friendly and all the algorithms are configurable, providing KFC with the flexibility and efficiency needed to continuously optimise the performance of the KFC Rewards Arcade.”Ruby Huang, CRM & Loyalty Lead, KFC UK & Ireland

The competition for first place was fierce with an unprecedented number of applications and well-established finalists. However, in the end, the judges deemed the Antavo-KFC partnership worthy of the trophy.

“The Irish Loyalty Awards acknowledges outstanding performance, innovation, and achievement in loyalty. The event celebrates brands that aspire to create customer loyalty and are finding new ways of driving loyal behaviors, which place the customer at the heart of their business model. We’re thrilled to be recognized as a leader and innovator in our sector. And it’s even a greater honor that we’ve achieved this with KFC Rewards Arcade, a really unique loyalty program that puts a fun spin on gamification.” Attila Kecsmar, CEO and Co-founder of Antavo

Learn more about the rewards program in Antavo’s KFC Rewards Arcade case study.

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile. 

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases. 

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers global clients like BMW, KFC, Lagardère, Kathmandu, Luisaviaroma, and BrewDog. For more information, visit

About KFC

In 1952, Colonel Harland Sanders opened the first KFC restaurant in Utah. Since then, his perfectly crafted Original Recipe chicken and its secret recipe of 11 herbs and spices has become famous all over the world, and today KFC has over 900 restaurants across the UK and Ireland.

The Colonel was all about doing things the right way. That means KFC chicken is delivered fresh from farm to restaurant in 48 hours. It’s prepared carefully by hand in-restaurant by trained cooks, using the very best chicken reared to strict welfare standards. In July 2019 KFC took the next big step in its welfare journey and signed up to the Better Chicken Commitment, a set of six criteria that have been designed to improve the lives of all chickens within the KFC supply chain, by 2026. That’s what makes our food so finger lickin’ good.

The right way also means serving fresh proper food, packed with flavour. So, KFC has worked hard to make nutritional improvements across its menu, so fans have as much choice as possible, and has committed to removing 20% of calories per serving by 2025.

The Colonel also believed in feeding promise, wherever it’s found. So that’s why KFC invests heavily in the development and careers of its 27,000 employees – it was the first restaurant to launch an honours degree. And since its 2015 launch, our KFC Foundation has paid out grants totalling £5 million to our charity partners who are passionate about developing and nurturing young people across the country.

To find out more about KFC, visit, or follow the Colonel on Twitter @KFC_UKI and Instagram @kfc_uki.

Media Contacts

Eva Bacsi, Marketing Director
[email protected]