Antavo Wins at the International Loyalty Awards With Bergzeit Club
April 25, 2024
Antavo wins “Best Loyalty Initiative within Leisure, Experience & Entertainment” with Bergzeit Club at the International Loyalty Awards 2024.
Bergzeit Club, the loyalty program of German outdoor product retailer Bergzeit, powered by Antavo took first place in the “Best Loyalty Initiative within Leisure, Experience & Entertainment” category.
Bergzeit’s primary target audience consists of hiking enthusiasts and fans of the active alpine lifestyle, therefore the company created a loyalty program, using Antavo’s Loyalty Cloud technology, that would reward members not just for shopping, but also for living athletically and completing hiking, running and biking challenges.
The judges said: “Bergzeit Club stood out due to strong evidence customer centricity loyalty program that catered to its customers within a typical high end low frequency sector. The proposition stayed true to the brand developing a customer centric loyalty program that rewards customers for their active lifestyle as much as it rewards them for making repeat purchases.“
Based on the results, Bergzeit Club has proven great value to the brand. Overall, the loyalty program managed to increase purchase frequency and average order value: there was a 95% increase in the average frequency of orders per member and a 25% increase in average order value.
“We’ve been internally discussing customer retention and loyalty programs for a while now, and come up with many great ideas we wanted to turn into reality. We’ve chosen Antavo as our loyalty technology provider for two reasons: first, because they offer best-in-class consultancy, and their team behind the project is very helpful. Secondly, Antavo offers a robust system that opens up the door for engaging new loyalty concepts.” – Christoph Pippert-Winter, Teamlead, Customer Relationship Management at Bergzeit
The International Loyalty Awards showcase excellence, innovation, and best practices within the loyalty industry throughout Europe, the Middle East, and Africa. This prestigious event honors companies and organizations for their exceptional achievements, and we are thrilled to be recognized as a leader and innovator. We’re delighted to be acknowledged as pioneers and innovators in our industry. It’s truly an honor to attain this recognition alongside Bergzeit Club, a distinctive loyalty program that really connects with their members’ lifestyle. – Attila Kecsmar, CEO and Co-founder of Antavo
The competition for first place was fierce, with well-established finalists, but the judges deemed the Antavo-Bergzeit partnership worthy of the trophy.
To learn more about the loyalty program, visit Antavo’s Bergzeit Club case study.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Bergzeit
Bergzeit is a multichannel retailer in Germany selling outdoor products. Strong in both online and in-store retail, with a variety of content in its online magazine, and more than 130 guided tours in its outdoor academy, the company is a starting point for any alpine adventure. Full of enthusiasm, Bergzeit shares their experiences with mountain athletes – they advise, inspire and motivate. They face the challenge of preserving the mountains every day and look for mindful solutions to achieve what they want: more mountain time for everyone. For more information, visit bergzeit.de.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
