Learn Where the Loyalty Market Is Headed – Global Customer Loyalty Report 2022
December 8, 2021
In order to help marketers and loyalty professionals navigate the current market environment, Antavo compiled an insightful loyalty report on the current and future state of the loyalty market with additional insights from PwC. The report provides brands the momentum and relevance they need by helping them make the right decisions for their loyalty program. What makes this loyalty report unique on the market? It includes data from worldwide respondents, and not only loyalty program end-users participated, but loyalty program creators as well.
Considering the loyalty management market will be worth $15.5 billion by 2025, this is the perfect chance for brands, retailers and enterprises to become early adopters and stay ahead of the curve. The concept of loyalty programs is changing. The traditional, purely transaction-based loyalty model no longer aligns with the vision of modern brands. The Global Customer Loyalty Report 2022 reveals that a large percentage of up-and-coming loyalty programs will be emotional, meaning that they will emphasize long-term engagement and customer satisfaction. 77.3% of companies whose loyalty program doesn’t reward member behavior outside of the buying cycle plan to change that within the next three years.
The report is meant to be an action plan for companies, helping leaders make informed decisions based on an accurate analysis of the current market so they can increase their loyalty program’s performance, drive important business KPIs, and build stronger, longer-term relationships with their customers.
The report utilizes insight shared by over 320 corporate survey respondents, including CMOs, CRM executives, and loyalty professionals, from all over the world. Furthermore, the behavioral data from 25 million member actions tracked via Antavo’s Loyalty Management system ensure a 360-degree view, giving you a better understanding of how companies are investing in loyalty right now.
You’ll also discover insights on loyalty programs and ROI in the report, for example, 56.0% of program owners are satisfied or very satisfied with their loyalty program, claiming that their existing reward program contributes to sales, delivers great ROI, and is popular among customers. Interestingly, 72% of companies with loyalty programs plan to revamp in the next three years. And 93.1% of companies with loyalty programs reported having a positive ROI.
“The biggest virtue of a loyalty program is that it changes customer behavior and generates loyalty. If you’re already running a loyalty program when a global crisis hits, then you most likely already have an engaged and invested audience you can lean on. Customers that are halfway through the next tier, or sitting on unspent points are unlikely to abandon you altogether.
And in regards to crisis management and loyalty programs, we shouldn’t forget about the power of data either, especially now, when zero-party data — which can be easily gathered with a loyalty program — is gaining more significance due to new privacy laws. If you can leverage customer data to build a more personal and emotional relationship with customers, it’s more likely that the negative impact of the crisis will be lower on your business, because you can more effectively prevent churn, stay relevant, and rebound faster once the situation normalizes.” Attila Kecsmar – CEO & Co-founder of Antavo.
The Global Customer Loyalty Report 2022 is now available for download: https://antavo.com/reports/global-customer-loyalty-report-2022/
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
