Antavo Introduces Peach Fuzz Product Release to Replatform Smart, Retain Smarter
February 15, 2024
Announcing its Peach Fuzz Product Release for Q4 2023, Antavo introduces a series of new features and capabilities that aid businesses in platforming and creating reward campaigns ahead of the peak season.
Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation months in advance. This applies to both B2C and B2B businesses. So why not start preparing right away? To help companies get ready for the peak season rush, Antavo’s latest product release delivers a series of new platform capabilities that allow smarter campaign management with better results.
“If you are planning to introduce powerful new reward campaigns before the holiday season, you can’t wait until the last minute. You need to make sure your platform has all the features required to handle rewards for millions of customers — and if not, it’s time to start looking for a better solution. Our latest developments help you in all of these areas. ” – Andras Taraszovics, Head of Product at Antavo Enterprise Loyalty Cloud
The Q4 Peach Fuzz product release document features a detailed explanation of Antavo’s latest technology, including a look at how to send millions of rewards per day, easier data migration, smart incentives for B2B and B2B2C loyalty programs, as well as dynamic fields for more customizable Wallet Passes. For more info, check out the official release video!
To learn more about the Peach Fuzz product release and all the features it includes, click here to download the Product Release PDF.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Antavo
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
