Antavo Announces Velvet Blue Product Release, Improving Time to Value for Marketers
February 3, 2022
Antavo launches its most recent product release and video event for Q4 2021. Named Velvet Blue, the release encompasses a range of developments that help marketers use their data better and get their campaigns to market faster. Among the updates include time-saving Campaign Blueprints, deeper integrations with Salesforce Marketing Cloud, and improved Quizzes & Challenges.
The updates included in the Velvet Blue release were created to help loyalty marketers ensure their work maximizes value and aligns with their strategic goals, faster, without compromising the customer experience. Our development team is committed to the experience our users have. We understand that improving time to value is one of the most important factors for increasingly agile teams in a fast-paced business environment.
Included in the release are improved content quizzes, which are now available for mobile apps, as well as catalog-based earning options, which give marketers even more flexibility in how customers can earn points.
Enhancements have also been made to improve the platform’s adaptability and compatibility with Salesforce Marketing Cloud. Marketers can now fully configure how data fields are integrated for SFMC.
Additional time-saving improvements include the platform’s new Route Highlighter functionality, which visually displays how each campaign or workflow was executed. And, to help marketers get their campaigns to market faster, a recently-added Blueprints feature gives users access to a set of pre-made workflows that cover common campaign scenarios.
“When it comes to customer satisfaction, it’s our clients who know what’s truly best for their target audience. As a loyalty technology provider, it’s our responsibility to provide all the help they need to reduce the time to value of their work, making them even more effective in the areas they already excel in.” – Viktor Fasi, Head of Product at Antavo
The features in this article are just a sampling of features in the Velvet Blue product release. The full product release is available in PDF format and as an on-demand launch event video.
The on-demand event video and full product release are available at https://antavo.com/releases/velvet-blue-product-release/
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
