Antavo Announces Titanium Gray Product Release Focused on Security, Performance and Compliance
October 28, 2021
Antavo’s latest product release for Q3 2021, called Titanium Gray, introduces improvements surrounding security, compliance, performance and includes additional platform updates. This product release was accompanied by a video tour of the update, launched on October 28, 2021. Update highlights include enhanced authorization options, the ability to optimize the number of API calls, and enhanced GDPR compliant logging.
The majority of the updates in this release are around security, compliance and performance, to help clients protect their business resources, maintain customer trust, and provide a better experience. For example, in terms of authentication, platform users can now choose from two options: using Google-supported MFA (Multi-Factor Authentication), or using SSO (Single Sign-On) with a custom service provider.
Antavo has also made a number of changes in session handling to ensure the loyalty platform meets even the highest security standards of its clients. The Loyalty Management Platform now meets all the requirements for the Ukatemi Pentest Certificate and the ISO-27001 standards. As a sign of confidence in its product, Antavo also launched an official Bug Bounty Program, inviting independent security professionals to provide feedback.
In addition, the update includes improvements in how API responses are managed through enhanced pagination capabilities, ensuring users have access only to relevant sections of the platform.
Finally, Antavo has made significant compliance updates, including improved GDPR compliant logging, enhanced audit logs that keep track of user activity, and expanded liability reporting capabilities.
“You can never take data security too seriously. Running a loyalty management program means that we’re processing our clients’ customer data, which is why we’re dedicated not only to meeting regional and international security standards, but also to putting our clients’ minds at ease by giving them all the tools and measures they need to handle security.” -Viktor Fasi, Head of Product at Antavo Loyalty Management Platform
This is a unique product release as Antavo has released a video launch event coinciding with the product release PDF documentation. The event premiered on October 28 and features an overview of the updates led by the company’s CEO, Head of Product and Head of Customer Success.
The on-demand event video and full product release details are available at https://antavo.com/releases/titanium-gray-product-release
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
