Antavo Announces Q2 2021 Orchid Pink Product Release Including Convenient, No-Code Workflows
July 30, 2021
Antavo’s latest product release introduces a host of new features that support enterprises in their loyalty management efforts. Program administrators and marketers can now enjoy features that let them build custom entities, create sophisticated workflows without any coding or IT knowledge, and offer exciting new gamification elements and rewards with the updated customizable prize wheel and gift cards extension.
The Q2 2021 Orchid Pink product release includes extensions and features that provide more automation and reward options aimed at helping loyalty and CRM managers keep the loyalty program engaging, varied and fresh with minimal effort.Custom Entities is one such feature, which allows administrators to register new data collections and extend standard objects with new data fields. These new entities allow for seamless integration with Martech, CRM or other systems being used alongside Antavo’s platform.
The Q2 release also includes a new no-code Workflows module where marketers can create, run, and modify automated loyalty campaigns & offers without assistance from IT staff, including easy-to-use AI churn reduction and A/B testing features.
When it comes to rewards and gamification, Orchid Pink provides more flexibility. Now marketers can now offer gift cards as rewards, providing members more freedom when they decide how and when they want to use their reward, compared to standard coupons. And Antavo’s updated, customizable Prize Wheel lets loyalty program operators customize the look and functionality of the prize wheel, including color, visibility, size, and limitations on the probability of landing on any given slice on the wheel. These two new features give loyalty program members new, memorable ways to interact with the brand, offering new levels of flexibility and fun.
“We know people value their time and don’t want to spend it on repetitive or unrewarding tasks. That’s why we are putting an emphasis on building an automated solution that users can leverage with our no-code Workflows. Providing more tools to reward your customers should be a natural part of every loyalty program. You know your customers best. Our goal is to enable you to innovate.” Viktor Fasi, Head of Product at Antavo Loyalty Management Platform
The full product release details are available for download at https://antavo.com/releases/orchid-pink-product-release
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
