Antavo Announces Its Summer 2020 Product Release, Offering More Time-Saving Features
September 25, 2020
Loyalty management provider Antavo has announced its Summer 2020 product release, Magic Mint. The release includes features that are centered around time-saving, pre-built functionalities that reduce development time required, saving organizations’ time and resources. Highlights include Antavo’s new Mobile App Accelerator, which allows companies to build a loyalty app faster, and an updated Rule Management System, which lets companies quickly build and customize rules and campaigns in the loyalty program.
With more and more consumers using their smartphones, customers have higher expectations about the mobile app experience. Antavo’s latest product release is dedicated to helping brands, retailers and shopping malls create fun, feature-rich apps with minimal development time. The Mobile App Accelerator, introduced in the Magic Mint release, offers a set of out-of-the-box loyalty features which clients can customize and launch their own app in minimal time.
The Mobile App Accelerator includes all of the most popular loyalty program capabilities already offered by Antavo’s Loyalty Management Platform, plus app-specific features to help engage customers, including push notifications, social media contests, digital loyalty cards and more.
Another key feature included in the Summer 2020 release is Advanced Rules Management. Antavo’s development team has made it easier for marketers and CRM managers to take control of their campaigns with an improved, easy-to-use drag-and-drop editing interface. Advanced Rules Management allows marketers to trigger emails, webhook messages and push notifications in real time, based on customer actions and behavior.
By allowing marketers to take campaign customization into their own hands, without the need of assistance, brands and retailers can offer a wider variety of personalized loyalty journeys. With the help of built-in A/B testing, marketers can see what works best and easily change the loyalty program experience over time.
“In today’s customer reality, it’s vital to reach out to customers on the channels they use, on a daily basis. Focusing more on mobile engagement doesn’t need to be a huge endeavor, though. With the right tools, you can launch your loyalty app without overspending your time or resources.” Csaba Horvath, IT Director at Antavo
The full product release details are available at this link: https://antavo.com/releases/magic-mint-summer/
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
