Image for Carmine Red product release news article

Antavo Announces Its Fall 2020 Product Release, Creating Exciting New Touchpoints for Customers

November 11, 2020

Pure-play loyalty management provider Antavo has announced its Fall 2020 product release, Carmine Red. The release features two exciting, new features focused on customer experience, the Coalition Loyalty Hub, a two-screened device designed to make customer identification and interactions with the loyalty program easier and more engaging, and the Membership Site SDK, which helps in-house development teams create the membership area of their site with full creative control.

Carmine Red release addresses a common issue among busy shopping centers, airports, and multi-brand companies that have an inconsistent customer experience due to differing levels of staff availability & training and on-site technology from one brand or store location to another.

The Coalition Loyalty Hub is an Android-based application that runs on a symmetrical device with two screens: one facing the customer, and the other facing the staff member operating it. The device enables customer identification, connects multiple participating brands to the loyalty provider, and makes point collection and redemption easier for both customer and staff.

The hub is also designed to be easy for staff to use, requiring little-to-no training thanks to a step-by-step guide on screen, instructing staff users on what customers can do within the program and how to execute each function.

The release also includes the Membership Site SDK, allowing brands to create exciting, robust membership sites, where customers can access their loyalty program profile and activities, with ease. This reduces the reliance on agencies and loyalty providers to create the membership experience. Antavo clients now have access to a predefined list of template files featuring all of Antavo’s code and software necessary to design the membership site in a live environment. Developers can download copies of the files through a Git repository and design the loyalty program sites in their own development environment.

The Membership Site SDK also allows dev teams to test the membership environment, run demos and allow decision-makers to review the site before launching customer-facing membership sites. This gives teams full creative control over the membership site and allows for a faster, smoother loyalty program launch. 

“Presenting your loyalty program in a way that’s not only visually appealing, but also efficiently communicates the benefits is key to winning over customers. We designed our features with the goal of helping malls and shopping destinations unite their tenants under one roof, as well as supporting your developers when designing loyalty pages.” Csaba Horvath, Engineering Director at Antavo Loyalty Management Platform

The full product release details, including an overview of how the integration works and use cases, are available at this link: 

About Antavo

Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020 report. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit

Media Contacts


Eva Bacsi, Marketing Director

[email protected]