Antavo Is Offering Free Training Courses and Certifications to Help Loyalty Pros Upskill
April 30, 2024
Antavo is offering free training courses and certifications to people looking to upskill in customer loyalty.
Antavo will offer 100 free training certifications during the month of May to support marketing professionals to bolster their CVs with practical customer loyalty skills. The certification will provide people with a means to gain new knowledge to enter the loyalty industry as well as to open the door to new work opportunities for those already working within loyalty.
Customer loyalty is an important element of brand building, with loyalty initiatives accounting for an average of 32% of marketing spend each year. Yet with economic uncertainty and the onset of recession, job losses in marketing functions are beginning to be felt. Two in five (18%) of recruiters reported noticing job losses from the start of 2023.
Meanwhile, career opportunities within loyalty specifically are expanding. Over 90% of brands already running loyalty programs report that they aim to revamp their program and 65% to replatform their technology within the next three years.
Zsuzsa Kecsmar, Co-founder and Chief Strategy Officer at Antavo, was recently named Loyalty Personality of the Year at the International Loyalty Awards in recognition of her commitment to the development of the loyalty sector. She said: “The importance of customer loyalty is often overlooked, as businesses take existing customers for granted. But smart organizations have customer and loyalty teams, whose sole focus is to make existing customers happy. It’s a rapidly growing field. That’s why we launched the Antavo Academy, which offers training to help people in the sector further develop their skills.
“People faced job losses in marketing, customer engagement and sometimes loyalty. Many freelancers operating in this space face regular pressure to win new work. To help all these people we’re offering free training and certifications to help people upskill themselves, update their CVs and bring their talent into the loyalty sector,” she added.
“The loyalty industry is growing. Over a third of marketing budgets on average are now dedicated to customer loyalty and the rate of adoption for loyalty programs among businesses is accelerating. The value of the loyalty market is projected to grow from $6.47bn in 2023 to $28.65bn by 2030, signifying that the sector is very much on the up.”
Loyalty programs are commonplace among brands operating in both consumer and B2B spaces. The 2024 Antavo Global Customer Loyalty Report indicated that nine in 10 businesses run a loyalty program. A majority of consumers (79%) participate in at least one loyalty programme and 90% are more likely to buy from brands which they believe understand their buying preferences.
The Antavo Academy will provide 100 scholarships throughout the month of May 2024. Applications are now open by visiting Antavo.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
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Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
