Tiered Programs - Loyalty Program Types | Antavo Loyalty Management Platform

_ Add value to status

Tier levels are associated with benefits, whose overall value increases after each use. Moreover, the higher the rank, the more exclusive the brand experience is.
_ Establish a long-lasting relationship

Tier-based programs keep customers interested over a long period of time. Reaching a higher tier level feels like an achievement that motivates customers to keep ranking up.
_ Create a highly-targeted experience

Segment your customer base more effectively: monitor & analyze the activity and interests of your members. Improve the customer experience and provide highly targeted communication.
_ Use behavioral science in your favor

Preventing the loss of something valuable is more important than acquiring new things. That’s why members are just as focused on maintaining a tier as on reaching a higher one.
_ Shield yourself from the competition

Distinguish your customer experience from the competitors’ with high-tier benefits. Also, the amount of effort needed for top tiers discourages high-spenders from switching.

Tiers based on spend

Customers reach new levels by spending more: every tier corresponds to a specific spending milestone. However, using tiers based on spend limits the number of engagement touchpoints customers have with the brand.

Best fit for: Luxury brands and retailers
Tiers based on points

Customers advance through the ranks by making purchases and completing certain engagement actions, e.g. social shares, referrals, or product reviews. Customers receive a specific amount of points for each engagement.

Best fit for: Fashion & Lifestyle, Beauty, Athleisure, Home Decor