Tiered Loyalty Programs

The benefits of Tiered loyalty programs

• _ Add value to status

  Tier levels are associated with benefits, whose overall value increases after each use. Moreover, the higher the rank, the more exclusive the brand experience is.

• _ Establish a long-lasting relationship

  Tier-based programs keep customers interested over a long period of time. Reaching a higher tier level feels like an achievement that motivates customers to keep ranking up.

• _ Create a highly-targeted experience

  Segment your customer base more effectively: monitor & analyze the activity and interests of your members. Improve the customer experience and provide highly targeted communication.

• _ Use behavioral science in your favor

  Preventing the loss of something valuable is more important than acquiring new things. That’s why members are just as focused on maintaining a tier as on reaching a higher one.

• _ Shield yourself from the competition

  Distinguish your customer experience from the competitors’ with high-tier benefits. Also, the amount of effort needed for top tiers discourages high-spenders from switching.