With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.
With a tiered loyalty program, customers gain access to additional benefits by advancing through the ranks. Tiered programs encourage customers to spend and engage more to move up and receive more privileges.
Add value to status Tiers are associated with benefits that incrementally increase in value. The higher the tier, the better the benefits and the more exclusive the brand
experience.
Establish a long-lasting relationship Tier-based programs keep customers interested over a longer period of time. Reaching a higher tier level feels like an achievement, which motivates customers to keep ranking up.
Create a highly-targeted experience Segment your customer base more effectively: monitor & analyze member activity and interests. Improve the customer experience and provide highly targeted communication.
Behavioral science is on your side Preventing the loss of something valuable is more important than acquiring new things. That’s why members are just as focused on maintaining their current tier as they are on reaching a higher one.
Stand out from the competition Distinguish your customer experience from your competitors’ with high-tier benefits. The amount of effort required to obtain top tier benefits discourages high spenders from switching.
Companies with longer decision times and higher order values
Brands and retailers that want to highlight shared beliefs with their customers
Brands positioned around a high-quality shopping experience
With each level-up,
members get access to
more and better rewards.
