Loyalty Communities

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customer, so you can strengthen your relationship with them.

Benefits of Loyalty Communities

  • _ Reinforce other program types

    Communities aren’t standalone loyalty programs, but are instead an add-on to another loyalty program structure, such as Earn & Burn, allowing you to add new touchpoints to your original framework.

  • _ Add an unlimited number of communities

    The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.

  • _ Connect with customers via their interests

    Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example running or wellness; or even ethical values, like sustainability.

  • _ Support brand building

    Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.

  • _ Highly personalized experience

    By targeting a smaller audience with a common interest you’ll get to know these customers better and be able to provide targeted offers that really resonate.

Loyalty Community
Examples

Who is it for?

  • Brands and retailers that wish to strengthen brand identity

  • Businesses that aim to engage customers with specific values

  • Companies that want to foster a sense of belonging among customers

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