Core
Capabilities

Elevate customer retention and brand love to the next level with a series of next-gen loyalty program features

Coalition Loyalty
Capabilities

Unite several brands as a shopping mall or multi-brand company

Mobile Loyalty
Solutions

A turnkey solution to connect online and offline activities

Touchless In-store
Solutions

Next-gen technologies to identify in-store customers

Technology and
Integrations

Manage the program in a quick, seamless manner

Resources

Ebooks

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virtual or in-person
educational events

Releases

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Video Library

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Featured Read

Guides
Financial Services Loyalty Programs: A Comprehensive Guide (2021)
Guides
How to Create Customer Loyalty Programs: a Definitive Guide (2021)
Articles
How to Launch a Loyalty Program in China With Solutions Like a WeChat Mini-App
Guides
How to Create a Next-Gen Coalition Loyalty Program: a Definitive Guide (2021)

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Loyalty

Communities

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.

Loyalty

Communities

Target & Engage

Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.

The Logic Behind

Loyalty Communities

The Benefits of
Loyalty Communities

Reinforce your program

Communities aren’t standalone loyalty programs,
but instead serve as an add-on to another loyalty
program structure, such as Earn & Burn, allowing
you to add new touchpoints to your original
framework.

Add an unlimited number of communities

The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.

Connect with customers via their interests

Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example running or wellness; or even ethical values, like sustainability.

Support brand building

Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.

Highly personalized experience

By targeting a smaller audience with a common interest, you’ll get to know these customers better and be able to provide targeted offers that really resonate.

Loyalty Community
Program Examples

Lifestyle communities

Encourage a healthy lifestyle with a club
dedicated to sharing helpful fitness tips or fun
recipes with members. Gaining entry to the
community requires some level of investment, but
people enjoy a lifetime membership afterwards.

Best fit for:

Sportswear brands, Fitness clubs, Beauty retailers

Collector’s club

Form a community around your most popular
product category. Membership is time-limited and
requires renewal, but participants gain access to
exclusive benefits in return.

See: LVR Sneakers Club

Best fit for:

Luxury retailers, Pet supply, Hobby & entertainment brands

Loyalty Community
Program Examples

Lifestyle communities

Encourage a healthy lifestyle with a club
dedicated to sharing helpful fitness tips or fun
recipes with members. Gaining entry to the
community requires some level of investment, but
people enjoy a lifetime membership afterwards.

Best fit for:

Sportswear brands, Fitness clubs, Beauty retailers

Collector’s club

Form a community around your most popular
product category. Membership is time-limited and
requires renewal, but participants gain access to
exclusive benefits in return.

See: LVR Sneakers Club

Best fit for:

Luxury retailers, Pet supply, Hobby & entertainment brands

Who is it for?

Brands and retailers that wish to strengthen brand identity

Businesses that aim to engage customers with specific values

Companies that want to foster a sense of belonging among customers

Let us help you find
the best loyalty program structure for you

Book a demo
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