A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.
A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.
Select the best of each program type Bypass the limitations of each type of loyalty
program and reach your full potential. Start with
some functionalities from one type, and mix things
up by adding exciting new elements along the way.
Move the most important KPIs Each program type has the power to move different
KPIs. With a mixed program, you can easily drive
non-commercial goals, such as supporting your brand
positioning.
Cater to your target audience Shape a hybrid loyalty program that really reaches
your audience. Optimize your loyalty program over time
by introducing elements from various loyalty program
structures that really resonate with your customers.
Connect with your customers’ values Make a lasting impact by introducing features that
support your brand’s message. Reward sustainability or
an active lifestyle to connect with customers who share
your brand’s values.
Flexibility from the start Play around with various elements from different
program types and see what works. You don’t need to
commit to one idea alone – you can always introduce
something new.
Brands and retailers who wish to reach and improve their KPIs
Companies that wish to perfectly align their loyalty program with their brand
Brands who seek to match the program to their audience
A loyalty program that
combines tiers, points and
experiential rewards.
