Hybrid
Loyalty Programs

Mix & Match

A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.

Mix & Match

A hybrid loyalty program merges two or more types of programs together. Combining multiple elements is often the key to creating a loyalty scheme that fits your business strategy.

The Logic Behind

Hybrid Loyalty Programs

The Benefits
of Hybrid

Loyalty Programs

Select the best of each program type

Bypass the limitations of each type of loyalty
program and reach your full potential. Start with
some functionalities from one type, and mix things
up by adding exciting new elements along the way.

Move the most important KPIs

Each program type has the power to move different
KPIs. With a mixed program, you can easily drive
non-commercial goals, such as supporting your brand
positioning.

Cater to your target audience

Shape a hybrid loyalty program that really reaches
your audience. Optimize your loyalty program over time
by introducing elements from various loyalty program
structures that really resonate with your customers.

Connect with your customers’ values

Make a lasting impact by introducing features that
support your brand’s message. Reward sustainability or
an active lifestyle to connect with customers who share
your brand’s values.

Flexibility from the start

Play around with various elements from different
program types and see what works. You don’t need to
commit to one idea alone – you can always introduce
something new.

Hybrid Loyalty
Program Examples

Tiered program with perks

While perks are granted to customers by default,
tiers ensure that the top customers are recognized
and rewarded differently. As they level up,
members are reminded that their higher status
delivers a higher value for every engagement.

Best fit for:

Fast fashion, Luxury fashion, Beauty

Earn & burn with tiers, based on points

To complement the notion of earning points, tiers
are a typical add-on, allowing customers to reach
new levels and unlock valuable benefits. This
structure prompts members to engage with the
program in the long run.

Best fit for:

Fashion & Lifestyle, Beauty, Athleisure, Home decor

Hybrid Loyalty
Program Examples

Tiered program with perks

While perks are granted to customers by default,
tiers ensure that the top customers are recognized
and rewarded differently. As they level up,
members are reminded that their higher status
delivers a higher value for every engagement.

Best fit for:

Fast fashion, Luxury fashion, Beauty

Earn & burn with tiers, based on points

To complement the notion of earning points, tiers
are a typical add-on, allowing customers to reach
new levels and unlock valuable benefits. This
structure prompts members to engage with the
program in the long run.

Best fit for:

Fashion & Lifestyle, Beauty, Athleisure, Home decor

Who is it for?

Brands and retailers who wish to reach and improve their KPIs

Companies that wish to perfectly align their loyalty program with their brand

Brands who seek to match the program to their audience

Partners who trust us

recognition