Hybrid Loyalty Programs

The benefits of Hybrid Loyalty Programs

• _ Select the best from each program type

  Bypass the limitations of each type of loyalty program and reach your full potential. Start with some functionalities from one type, and mix things up later on by adding exciting new elements.

• _ Move the most important KPIs

  Each program type contributes to moving KPIs, each in its own way. With a mixed program, you can easily drive non-commercial goals, like supporting your brand positioning.

• _ Cater to your target audience

  Shape a hybrid loyalty program that really reaches your audience. Optimize your loyalty program over time by introducing elements from various loyalty program structures that really resonate with your customers.

• _ Connect with your customers’ values

  Make a lasting impact by introducing features that support your brand’s message. Reward sustainability or an active lifestyle to connect with customers who share your brand’s values.

• _ Flexibility from the start

  Play around with the various elements from different program types and see what works. You don’t need commit to yourself to one idea alone – you can always introduce something new.