Hybrid Loyalty Programs

Mix & Match

A hybrid loyalty program merges two or more types of programs together because mixing multiple elements is often the key to creating a loyalty scheme that fits your business strategy.

The benefits of Hybrid Loyalty Programs

  • _ Select the best from each program type

    Bypass the limitations of each type of loyalty program and reach your full potential. Start with some functionalities from one type, and mix things up later on by adding exciting new elements.

  • _ Move the most important KPIs

    Each program type contributes to moving KPIs, each in its own way. With a mixed program, you can easily drive non-commercial goals, like supporting your brand positioning.

  • _ Cater to your target audience

    Shape a hybrid loyalty program that really reaches your audience. Optimize your loyalty program over time by introducing elements from various loyalty program structures that really resonate with your customers.

  • _ Connect with your customers’ values

    Make a lasting impact by introducing features that support your brand’s message. Reward sustainability or an active lifestyle to connect with customers who share your brand’s values.

  • _ Flexibility from the start

    Play around with the various elements from different program types and see what works. You don’t need commit to yourself to one idea alone – you can always introduce something new.

Hybrid Loyalty Program Examples

Who is it for?

  • Brands and retailers who wish to improve their KPIs

  • Companies that align their brand with their loyalty program

  • Brands who seek to match the program to their audience

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