A loyalty program based around challenges or badges engages customers in a fun and interactive way. The goal is to encourage customers to interact regularly with the brand and form new habits.
A loyalty program based around challenges or badges engages customers in a fun and interactive way. The goal is to encourage customers to interact regularly with the brand and form new habits.
Encourage recurring behavior Provide a sense of accomplishment by associating each challenge with a benefit. To make progress, customers need to repeat actions valuable to your brand, developing new habits.
Incentivize specific actions Each challenge (or badge) is a set of multiple actions, chosen to fit your business goals. These micro-journeys help you understand how customers prefer to engage with your brand.
Engagement beyond transactions In addition to completing challenges and unlocking badges, customers can be given incentives to engage on social media, create and submit their own content, or take gamified quizzes.
A gamified customer experience By associating incentives with a challenge or a badge, customers have to go on a mission in order to unlock a benefit – just like in a game.
A smart choice for a first launch These programs encourage customers to follow your instructions in a fun way, without feeling restricted. Explore how customers respond to your incentives and use that valuable loyalty data later on.
Businesses wanting to give a meaningful loyalty experience
Brands and retailers positioned on community building
Companies that share the same values with their customers
Featuring a 3D arcade-style
minigame where members
can win 12 different freebies.
