The benefits of Gamified Loyalty Programs
Provide a sense of accomplishment by associating each challenge with a benefit. To make progress, customers need to repeat actions valuable to your brand, developing new habits.
Each challenge (or badge) is a set of multiple actions, chosen to fit your business goals. These micro-journeys help you understand how customers prefer to engage with your brand.
In addition to completing challenges and unlocking badges, customers can be given incentive to engage on social media, create and submit their own content, or take gamified quizzes.
By associating incentives with a challenge or a badge, customers have to undertake a mission in order to unlock a benefit – just like in a game.
These programs encourage customers to follow your instruction in a fun way, without feeling restricted. Explore how customers respond to incentives and use that valuable loyalty data later on.
Gamified Loyalty Program Examples
Just like in the challenge-based program, customers can unlock benefits by completing a series of actions. However, these are also associated with a badge, which entitles customers to the corresponding benefit.
Best fit for: Retail, Beauty, Fast fashion
Challenge-based loyalty program
Customers have a limited amount of time to complete a series of tasks in order to unlock specific benefits. Once the time window closes, only those who have finished their tasks earn their reward.
Best fit for: Sportswear, Activewear, Retail
Who is it for?
Brand and retailers selling emotionally relatable products
Brands and retailers positioned on community creation
Companies that share the same values with their customers