Gamified
Loyalty Programs

Play & Unlock

A loyalty program based around challenges or badges engages customers in a fun and interactive way. The goal is to encourage customers to interact regularly with the brand and form new habits.

Gamified
Loyalty Programs

Play & Unlock

A loyalty program based around challenges or badges engages customers in a fun and interactive way. The goal is to encourage customers to interact regularly with the brand and form new habits.

The Logic Behind

Gamified Loyalty Programs

The Benefits
of Gamified

Loyalty Programs

Encourage recurring behavior

Provide a sense of accomplishment by associating each challenge with a benefit. To make progress, customers need to repeat actions valuable to your brand, developing new habits.

Incentivize specific actions

Each challenge (or badge) is a set of multiple actions, chosen to fit your business goals. These micro-journeys help you understand how customers prefer to engage with your brand.

Engagement beyond transactions

In addition to completing challenges and unlocking badges, customers can be given incentives to engage on social media, create and submit their own content, or take gamified quizzes.

A gamified customer experience

By associating incentives with a challenge or a badge, customers have to go on a mission in order to unlock a benefit – just like in a game.

A smart choice for a first launch

These programs encourage customers to follow your instructions in a fun way, without feeling restricted. Explore how customers respond to your incentives and use that valuable loyalty data later on.

Gamified Loyalty
Program Examples

Badges program

Just like in a challenge-based program,
customers can unlock benefits by completing a
series of actions. However, members also receive
a badge, which entitles them to a corresponding
benefit.

Best fit for:

Retail, Beauty, Fast fashion

Challenge-based loyalty program

Customers have a limited amount of time to
complete a series of tasks in order to unlock
specific benefits. Once the time window has
passed, only those who have finished their tasks
will earn their reward.

Best fit for:

Sportswear, Activewear, Retail

Gamified Loyalty
Program Examples

Badges program

Just like in a challenge-based program,
customers can unlock benefits by completing a
series of actions. However, members also receive
a badge, which entitles them to a corresponding
benefit.

Best fit for:

Retail, Beauty, Fast fashion

Challenge-based loyalty program

Customers have a limited amount of time to
complete a series of tasks in order to unlock
specific benefits. Once the time window has
passed, only those who have finished their tasks
will earn their reward.

Best fit for:

Sportswear, Activewear, Retail

Who is it for?

Businesses wanting to give a meaningful loyalty experience

Brands and retailers positioned on community building

Companies that share the same values with their customers

Partners who trust us

recognition