In this traditional approach to loyalty, customers earn points for the money they spend. These programs encourage customers to keep purchasing in order to reach new rewards.
In this traditional approach to loyalty, customers earn points for the money they spend. These programs encourage customers to keep purchasing in order to reach new rewards.
Fast implementation Earn & Burn loyalty programs treat all customers equally, so there’s no need for further segmentation. When only purchases are rewarded, implementation is quick and simple.
Convenient & easy to budget Earn & Burn programs are easily integrated because the rate of reward redemption is limited by the available loyalty currency. Plus, it’s less expensive than a discount system.
High perceived value Customers view these programs as great deals, even though the reward has a higher perceived value than its actual cost. In addition, unspent points help brands to save additional money.
Ease of use The rule for earn & burn is pretty straightforward: rack up the currency and redeem it. This simplicity allows customers to quickly grasp the system and start earning points.
Incentivized customer identification Since both online and in-store purchases are rewarded, customers are required to identify themselves – either by signing up or by showing their loyalty card.
Companies with high purchase frequency and fast purchase decisions
Brands and retailers selling commodities
Brands competing on value for money
A loyalty program where
members can earn points
for surfing.
