In this traditional approach to customer loyalty, members “earn” points for their purchases and then “burn” them on meaningful rewards. These customer loyalty rewards programs encourage continued engagement while building lasting relationships with your brand.
In this traditional approach to customer loyalty, members “earn” points for their purchases and then “burn” them on meaningful rewards. These customer loyalty rewards programs encourage continued engagement while building lasting relationships with your brand.
Fast implementation Earn & Burn customer rewards programs treat all customers equally, so there’s no need for further segmentation. When only purchases are rewarded, implementation is quick and simple.
Convenient & easy to budget Customer loyalty rewards programs using point-based or earn & burn mechanics are easily integrated because the rate of reward redemption is limited by the available loyalty currency. Plus, it’s less expensive than a discount system.
High perceived value Members view these customer rewards programs as great deals, even though the reward has a higher perceived value than its actual cost. In addition, unspent points help brands to save additional money.
Ease of use The rule for customer loyalty rewards programs is straightforward: earn points and redeem them for rewards. This simplicity allows customers to quickly grasp the system and start participating.
Incentivized customer identification Since both online and in-store purchases are rewarded, customers are required to identify themselves – either by signing up or by showing their loyalty card, providing valuable customer data.
Companies with high purchase frequency and fast purchase decisions
Brands and retailers selling commodities
Brands competing on value for money
A customer rewards program
where members can earn
points for surfing.
How quickly can we implement a customer rewards program?
With our platform, a basic earn & burn rewards program can be implemented in as little as 6-7 weeks. More complex, multi-tier programs can take longer to launch.
What makes a successful customer rewards program?
The most successful programs balance simplicity with meaningful rewards. They make earning points straightforward while offering rewards that customers truly value. The classic earn & burn model provides a foundation that can be enhanced with experiential elements.
How do we measure the ROI of our rewards program?
Our analytics dashboard tracks key metrics including program participation, redemption rates, incremental revenue, and member vs. non-member spending patterns. These insights allow you to continuously optimize your program for maximum returns.
Can we customize our rewards program to match our brand?
Absolutely. Our platform offers complete customization of the user interface, communications, and rewards structure to align with your brand identity and business objectives.
