Earn & Burn - Loyalty Program Types | Antavo Loyalty Management Platform

_ Fast implementation

Earn & Burn loyalty programs treat all customers equally, so there’s no need for further segmentation. When only purchases are rewarded, implementation is quick and simple.
_ Convenient & easy to budget

Earn & Burn programs are easily integrated because the rate of reward redemption is limited by the available loyalty currency. Plus, it’s less expensive than a discount system.
_ High perceived value

Customers associate these programs as great deals, even though the reward has a higher perceived value than its actual cost. In addition, unspent points further help brands to save money.
_ Ease of use

The rule for earn & burn is pretty straightforward: rack up the currency and redeem it. This simplicity allows customers to quickly grasp the system and start participating.
_ Incentivised customer identification

Since both online and in-store purchases are rewarded, customers are compelled to identify themselves - either by signing up or by showing their loyalty card.

Frequency Loyalty Program

Instead of receiving an instant reward, customers unlock a reward after completing a series of purchases or reaching a specific milestone. This incentive is oftentimes a free product or a one-time service.

Best fit for: Services, Hospitality
Points-based Loyalty Program

Points are acquired through purchases (or other engagement actions) and then exchanged for rewards. Earn 1 point for each €1 spent. For every 10 points receive a €1 discount to use on your next purchase.

Best fit for: Electronics, Groceries, General Retailers