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Business Basics for Loyalty Programs

The three toughest choices every marketer has to make to launch a loyalty program smoothly

In this ebook you’ll find insight on the
following topics:


  • Ensuring the membership program fits into your marketing
    strategy
  • Defining your target objectives and discovering the loyalty
    features that support them
  • Understanding the customer lifecycle and how it affects your
    approach to your audience
  • Determining the KPIs that best help you gauge the success
    of your loyalty program

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Attila Kecsmar
Co-founder & CEO of Antavo

“Facing the decision of whether or not your loyalty program is ready for prime time can be overwhelming. However, if you ask yourself the right questions beforehand and work hard on ironing out potential problems, it won’t be a painful experience at all. I have written this book to help you approach the subject the right way and be confident in the final result.”

Attila Kecsmar
Co-founder & CEO of Antavo

“Facing the decision of whether or not your loyalty program is ready for prime time can be overwhelming. However, if you ask yourself the right questions beforehand and work hard on ironing out potential problems, it won’t be a painful experience at all. I have written this book to help you approach the subject the right way and be confident in the final result.”

Clients include

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Frequently Asked Questions

Why is customer retention so important?

Repeat customers are the lifeblood of retail. Retaining customers who frequently spend money in your shop should be a central goal, which Antavo’s loyalty programs programs help you achieve. We not only offer the tech, but also the knowledge and strategy to keep the program on the right track. Book a demo to find out more.

Where can I find more information on launching a loyalty program?

Loyalty schemes might seem complicated at the outset, but we offer comprehensive guides and materials to show you the ins and outs of running a successful program. We have plenty of ebooks dedicated to other aspects of running an effective loyalty program, as well as blog posts and videos detailing the latest trends.

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