We dive deep into the world of loyalty programs and analyze the strengths and weaknesses of Kellogg’s rewards program, the Kellogg’s Family Rewards

Here’s how the Sephora Beauty Insider rewards program caters to beauty lovers who like to try new things — and why it works for business.

The Starbucks Rewards program inspires many and is certainly a leader in mobile-first food and beverage loyalty. Find out why, here.