The cost and value of customer retention: 5.2x ROI vs. 222% rising Customer Acquisition Cost. Invest smarter for loyalty and profit growth.

Discover how to accurately hyper-tailor your content and campaign strategy for your audience with behavioral segmentation.

Driving customer loyalty and boosting your revenue at the same time is possible! Measure your success by calculating loyalty program ROI.

Discover eight must-have loyalty benchmarks that you shouldn’t do without when it comes to customer loyalty analytics.

Learn how you can freshen up your personalization strategy with four advanced loyalty segments and make your brand more relevant for customers.

Enhance the customer experience by collecting and leveraging zero- and first-party data with your loyalty program. We’ll show you how.

How to reduce churn and boost retention with your loyalty program? The key is audience segmentation. Learn the how-tos from our article.

Join us and explore the 12 most important loyalty email types you should send out to members in order to keep them happy and engaged.

Customer lifetime value is an important metric for every brand. We show you the best tactics on the market to increase CLV with a loyalty program.

Loyalty programs provide brands with valuable data, which can be used to fuel email personalization. See how Nike, Nordstrom, Ulta and DSW do it.