Loyalty Blog

The cover image for Antavo’s article on why behavioral segmentation is important in marketing
ROI & Performance by Zsuzsanna Ban • 10 min read

Why Behavioral Segmentation Is Game-Changing in Marketing

Discover how to accurately hyper-tailor your content and campaign strategy for your audience with behavioral segmentation.

Antavo’s cover for its article about customer loyalty
Marketing science by Zsuzsa Kecsmar • 11 min read

The Roots of Customer Loyalty And Its Secret Link to Loyalty Programs

Prioritizing and building customer loyalty for long-term survival is a must for businesses. Find out how to do it right with our help.

The cover image of Antavo's Cosmetics and Beauty Loyalty Programs Guide
Industry Guides by Zsuzsa Kecsmar • 18 min read

Cosmetics and Beauty Loyalty Programs: A Comprehensive Guide

Beauty fans love to chat about rewards. Our guide tells you how to make them loyal by showing the 8 best beauty loyalty programs on the market.

The cover image of Antavo's Fashion Loyalty Programs Guide
Industry Guides by Zsuzsa Kecsmar • 15 min read

Fashion Loyalty Programs: A Comprehensive Guide

Dive into the fashion loyalty programs with our comprehensive guide, discovering the best features to help you build stronger brand love among customers.

The cover image for Antavo’s Peach Fuzz Q4/2023 Product Release
Releases by Andras Taraszovics • 2 min read

Peach Fuzz Q4/2023 Product Release: Replatform Smart, Retain Smarter

Preparing a loyalty strategy for the peak season — be it the holidays, Black Friday or Cyber Monday — requires preparation, months in advance. This applies to both B2C and B2B businesses.

The cover image of Antavo's Automotive Loyalty Programs Guide
Industry Guides by Sheila Power • 17 min read

Automotive Loyalty Programs: A Comprehensive Guide

What’s are the best loyalty strategies and features for dealership reward programs and automotive loyalty programs? Our in-depth guide tells you all!

Antavo’s cover for its guide about fuel retail loyalty programs.
Industry Guides by Attila Kecsmar • 27 min read

Fuel Retail Loyalty Programs: a Comprehensive Guide

Loyalty in the fuel retail industry is more important than ever. Read our fuel retail loyalty program guide to find out how to keep your customers.

The cover image for Antavo’s article on why word-of-mouth marketing is still important in 2024
Marketing science by Zsuzsanna Ban • 13 min read

Why Is Word-of-Mouth Marketing Still Important in 2024?

Word-of-mouth marketing helps you build trust and harness cost-effective promotion. Learn about the power of social connectivity in 2024.

Antavo’s cover for its article summarizing the Global Customer Loyalty Report 2024
Research by Tamas Oszi • 5 min read

Loyalty Program Trends: Global Customer Loyalty Report 2024

Antavo’s Global Customer Loyalty Report 2024 is finally out. Get a glimpse of the most important statistics from this summary article.

The cover image for Antavo’s guide about department store loyalty programs.
Industry Guides by Sheila Power • 18 min read

Department Store Loyalty Programs: A Comprehensive Guide

Department store loyalty programs should go the extra mile with the latest loyalty technology to meet modern customers’ needs. Find out how!

Antavo’s cover for the sportswear loyalty programs guide without text..
Industry Guides by Zsuzsa Kecsmar • 22 min read

Sportswear Loyalty Programs: A Comprehensive Guide

Tap into your customers’ athletic lifestyle to connect with them. Here are 10 strategies for effective sportswear loyalty programs.

Antavo’s cover for its article about loyalty program replatforming
Launch & Migration by Timi Garai • 9 min read

Loyalty Program Replatforming: How to Evolve From Legacy Tech

Legacy loyalty tech is getting outdated. Instead of patching old systems, businesses should consider loyalty program replatforming.