CMO’s Guide To Loyalty: Customer Journey Mapping
For CMOs, customer journey mapping is all about breaking down the communication, identifying touchpoints and buyer motivation – we show you how.
Author: Tamas Oszi
Tamas is the Head of Content at Antavo and a Certified Loyalty
Marketing Professional - CLMP. Tamas is known for having a keen eye for loyalty and customer retention strategies and trends. Tamas is also a true gamer at heart and has an impressive collection of cyberpunk books.
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