Loyalty Blog

ROI & Performance by Tamas Oszi • May 6, 2026 • 7 min read

How to Keep Your CFO Happy: Proving Marketing ROI With Facts

Bridge the gap between marketing and finance. Master customer-level reporting and incrementality to clearly prove your marketing ROI.

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Research by Tamas Oszi • April 9, 2026 • 7 min read

2026 Loyalty Promotion Strategies: Avoid Being Left On Read

The new rule in loyalty: 2026 promotion statistics reveal how to use money-saving benefits to drive acquisition and long-term engagement.

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Antavo’s cover for its article about the Global Customer Loyalty Report 2026
Research by Tamas Oszi • March 12, 2026 • 7 min read

Loyalty Program Trends: Global Customer Loyalty Report 2026

83% of marketers are satisfied with loyalty programs. Could this be a new golden age? Find out from Antavo’s Global Customer Loyalty Report 2026.

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Antavo’s cover for its article about Gen Z loyalty statistics in 2026
Research by Tamas Oszi • March 4, 2026 • 7 min read

Gen Z and the Future of Loyalty: What Marketers Need to Know in 2026

Discover the latest gen Z loyalty statistics and learn what marketers need to know in 2026 to engage with an experience-driven audience.

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Antavo’s cover for its article about the North America Loyalty Program Trends 2026.
Research by Tamas Oszi • February 26, 2026 • 5 min read

North America Loyalty Program Trends 2026: Confidence High, Expectations Higher

North America Loyalty Program Trends 2026: High US investment & AI adoption meets demanding consumers in the ‘Age of Value.’ Read our key data for more.

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Antavo’s cover for its article about Germany and Benelux loyalty program statistics in 2026.
Research by Tamas Oszi • February 25, 2026 • 6 min read

Germany & Benelux Loyalty Statistics 2026: Pragmatism, Data and Resonance

Dive into Antavo’s 2026 report on Germany and Benelux loyalty statistics. Discover insights on consumer pragmatism, AI adoption, and the loyalty perception gap.

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Antavo’s cover for its article based on the loyalty perception gap concept.
Research by Tamas Oszi • February 20, 2026 • 5 min read

The Loyalty Perception Gap: Why Value Falls Short

82.6% of marketers think they deliver value, but only 56.2% of customers agree. This is the loyalty perception gap. Find out how to close it.

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Antavo’s cover for its article about Nordics Loyalty Statistics 2026
Research by Tamas Oszi • February 18, 2026 • 6 min read

Loyalty in the Nordics: Sweden, Norway and Denmark Loyalty Statistics 2026

Loyalty in the Nordics: Dive into 2026 statistics for Sweden, Norway, and Denmark. See how marketers and demanding consumers view loyalty programs.

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Antavo’s cover for its article on how loyalty data can transform AI.
AI by Tamas Oszi • February 13, 2026 • 5 min read

AI Transformation Through Loyalty: From Data Collection to Intelligent Growth 

Loyalty data is the key to AI readiness & AI transformation. Learn how AI adoption in loyalty program management is accelerating and transforming customer experience.

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Antavo’s cover for its article about the UK loyalty statistics in 2026.
Research by Tamas Oszi • February 12, 2026 • 6 min read

UK Loyalty Statistics 2026: Pragmatic, But Under Pressure to Prove Value

UK marketers are confident, ROI-focused, and AI-forward, but consumers demand faster rewards to close the perception gap.

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