13 to 14 May 2026 • Crowne Plaza Hotel, Budapest
A curated, in-person event for loyalty leaders and selected brands.
Register your interest
Join us for a 2-day collaborative experience in Budapest!
This exclusive event brings together:
Selected Customers
Selected Brands
Industry Experts
to strengthen relationships, inspire collaboration, and co-create the future of loyalty programs
Register your interest
May 13
Morning
09:00–09:45
Loyalty Trends and Opportunities in 2026
Zsuzsa Kecsmar, CMO at Antavo
10:00–10:30
F1 Arcade
Creating your first loyalty program
10:45–11:15
Ex-PVH CRM & Loyalty
Following data to revamp your program
11:15–12:00
Scandic
Scandic Friends: building loyalty beyond brand borders
Afternoon
12:00–13:00
Lunch
13:00–13:45
Bergzeit
Engaging with Members outside the Buying Cycle
14:00–15:00
Loyalty Psychology
Phil Shelper, CEO, Loyalty & Reward Co
15:00–15:30
Break
15:30–16:30
Frameworks & Rewards (CarltonOne)
Phil Shelper
16:30–17:30
Technology (Antavo (AI) + Apadmi (apps)
Phil Shelper
Evening
18:00
Dinner
May 14
Morning
09:00–10:00
Data
Phil Shelper
10:00–11:00
Marketing (Bloomreach)
Phil Shelper
11:00–12:00
Commercials & ROI
Phil Shelper
Afternoon
12:00–13:00
Lunch
13:00–14:00
Closing remarks & Q&A
14:00 onwards
Transfer back to the airport
Ellen Amadio
Global Head of Digital Marketing at
F1 Arcade
Merel Ruijs
Manager CRM Tech ex-PVH,
Bundles Digital
Lena Büttner
Senior CRM Manager at Bergzeit
Lukas Savetun
Product Owner & Insights Manager
for Loyalty at Scandic Hotels
Complimentary tickets
We are offering 15 free tickets in a raffle, apply for your spot right now to request one.
Standard ticket - €650 per attendee
Your ticket includes access to:
Full access to the event programme
Hotel accommodation
All event activities, meals, and drinks
What’s not included
Flights, additional hotel nights, transfers, visas, room upgrades, and extra guests are not included.
Reserve your spot
How Much is a ticket?
A ticket is 650 EUR
What does a ticket include?
A ticket includes access to the event, food (lunches, dinners and breakfasts) and hotel
What is not included in the ticket?
The ticket doesn't include taxis, flights, visas, extra hotel nights, extra guests, room upgrades, in-room mini bar, food not provided as part of the main event
Can more than one person form the same company come?
Absolutely!
