Antavo Loyalty Days

Designing the future
of loyalty

Join us for a 2-day collaborative experience in Budapest!

This exclusive event brings together:

Selected Customers

Selected Brands

Industry Experts

to strengthen relationships, inspire collaboration, and co-create the future of loyalty programs

Attendees will receive the Certified Loyalty Expert™ certification.

Programme at
a glance

DAY 1

May 13

Morning

09:00–09:45

Loyalty Trends and Opportunities in 2026
Zsuzsa Kecsmar, CMO at Antavo & Philip Shelper, CEO at Loyalty & Reward Co

10:00–10:30

Creating your first loyalty program
Ellen Amadio, Global Head of Digital Marketing at F1 Arcade

10:45–11:15

Following data to revamp your program
Merel Ruijs, Manager CRM Tech ex-PVH

11:15–12:00

Scandic Friends: building loyalty beyond brand borders
Lukas Savetun, Product Owner & Insights Manager for Loyalty at Scandic Hotels

Afternoon

12:00–13:00

Lunch

13:00–13:45

Engaging with Members outside the Buying Cycle
Lena Büttner, Senior CRM Manager at Bergzeit

14:00–15:00

Loyalty Programs: The Complete Masterclass
Phil Shelper, CEO, Loyalty & Reward Co:

Identifying your loyalty program objectives
Determining the right loyalty program design
Critiquing your loyalty program vs best-practice

15:00–15:30

Break

15:30–16:30

Loyalty Programs: The Complete Masterclass
Loyalty & Reward Co and Carlton One:

Driving member engagement via loyalty psychology
The critical importance of rewards & benefits

16:30–17:30

Loyalty Programs: The Complete Masterclass
Loyalty & Reward Co and Havas:

Driving member engagement with gamification & games
The critical importance of loyalty program differentiation
Best-practice collection and usage of data within loyalty programs

Evening

18:00

Dinner

DAY 2

May 14

Morning

09:00–10:00

Loyalty Programs: The Complete Masterclass
Loyalty & Reward Co and Apadmi and Antavo:

Best-practice mobile app usage within loyalty programs
Using AI to revolutionise your loyalty program
Utilising other technology to enhance your loyalty program

10:00–11:00

Loyalty Programs: The Complete Masterclass
Loyalty & Reward Co and Bloomreach:

Best-practice lifecycle management within loyalty programs
Driving member engagement with targeted promotions
Using your loyalty program to deliver omnichannel personalisation

11:00–12:00

Loyalty Programs: The Complete Masterclass
Loyalty & Reward Co:

The essentials of loyalty program commercial modelling
The importance of measuring and optimising loyalty program ROI

Afternoon

12:00–13:00

Lunch

13:00–14:00

Closing remarks & Q&A

14:00 onwards

Transfer back to the airport

Inspiring insights & stories
from loyalty leaders

Merel Ruijs

CRM Technology Manager,
ex-PVH

Ellen Amadio

Global Head of Digital Marketing at
F1 Arcade

Lukas Savetun

Product Owner & Insights Manager
for Loyalty at Scandic Hotels

Lena Büttner

Senior CRM Manager at Bergzeit

Phil Shelper

CEO of Loyalty & Reward Co

Zsuzsa Kecsmar

Co-founder of Antavo, Chief
Strategy Officer

Antavo
Loyalty Days

Complimentary tickets

We are offering 15 free tickets for brands. Please fill the form to be entered into the draw for a free ticket and we will get back to you in 3 business days.

Attendees will receive the Certified Loyalty Expert™ certification.

Standard ticket - €650 per attendee

Your ticket includes access to:

1-night hotel stay (13 May)

Full access to the event programme

All event activities, meals, and drinks

What’s not included
Flights, additional hotel nights, taxi rides, visas, room upgrades, and extra guests are not included.

Request ticket

Frequently asked questions

How Much is a ticket?

A ticket is 650 EUR

What does a ticket include?

A ticket includes access to the event, food (lunches, dinners and breakfasts) and hotel

What is not included in the ticket?

The ticket doesn't include taxis, flights, visas, extra hotel nights, extra guests, room upgrades, in-room mini bar, food not provided as part of the main event

Can more than one person form the same company come?

Absolutely!

Become a partner

Partnership newsletter

Become a partner

Partnership newsletter

Antavo
Loyalty Days
2026

Designing the future
of loyalty

Programme at
a glance

Inspiring insights & stories
from loyalty leaders

I really liked the breakout session, it was good to brainstorm together about how to expand internationally and hear the summaries from the other teams’ discussions

I was so impressed to hear how Yeo Valley still innovates on a 10 year old program, it’s really an inspiration We’re really in our heads too much sometimes

We talked with the other brands now and we realised we really don’t suck as much as we thought 😂

I really enjoyed the LVR presentation. They’ve done so many of the things we want to do, we definitely need to spend some more time with them

Thank you to our sponsors

Antavo
Loyalty Days

Frequently asked questions

Become a partner

Partnership newsletter

Antavo Loyalty Days 2026

Designing the future of loyalty

Programme at a glance

Inspiring insights & stories from loyalty leaders

I really liked the breakout session, it was good to brainstorm together about how to expand internationally and hear the summaries from the other teams’ discussions

I was so impressed to hear how Yeo Valley still innovates on a 10 year old program, it’s really an inspiration We’re really in our heads too much sometimes

We talked with the other brands now and we realised we really don’t suck as much as we thought 😂

I really enjoyed the LVR presentation. They’ve done so many of the things we want to do, we definitely need to spend some more time with them

Thank you to our sponsors

Antavo Loyalty Days

Frequently asked questions

Antavo
Loyalty Days
2026

Designing the future
of loyalty

Programme at
a glance

Inspiring insights & stories
from loyalty leaders

Antavo
Loyalty Days