Antavo Helps Shokz Fine-Tune ShokzSquad With a Loyalty Program Revamp

Antavo is partnering with Shokz, the global open-ear audio brand, to revamp ShokzSquad in the US, helping members unlock richer perks while supporting repeat purchases, advocacy, and long-term engagement.

Founded in 2011, Shokz is known for pioneering open-ear audio technology and bone conduction headphones. With a fast-growing global community, the brand has built a strong reputation among athletes, runners, commuters, and everyday listeners who want awareness, comfort, and quality sound.

Antavo is proud to support Shokz in the revamp of ShokzSquad, the brand’s US loyalty program available through the Shokz website. Powered by Antavo’s AI-driven loyalty platform, the renewed program is designed to recognize members for purchases and deeper brand engagement by utilizing Antavo’s Mobile Wallet solution, Challenges, Tiers, Workflows Modules, and advanced integration ecosystem.

Point earning: Rewarding spend and profile completion

Members earn 1 point for every $1 spent on eligible purchases. Points contribute to tier progress rather than direct redemption, helping Shokz recognize loyal customers. 

Members can also earn 10 points by completing their profile, including optional details such as their birthday, gender, and headphone usage scenario. This creates a transparent value exchange: customers move closer to higher status, while Shokz can better understand members’ preferences based on information they choose to provide, supporting more relevant communication, segmentation, and future personalization, consistent with Shokz’s Privacy Policy.

Higher-tier exclusivity: Turning loyalty into anticipation

ShokzSquad features four tiers: Entry, Active, Advanced, and Pro, giving members a transparent path from first purchase to higher-value status. For Advanced and Pro members, ShokzSquad adds benefits that go beyond standard offers:

1. New release giveaways provide eligible members with opportunities to enter periodic sweepstakes for newly launched products, helping Shokz build excitement around product launches and introduce members to new products. 

2. Priority access gives higher-tier members early opportunities to secure inventory for new releases and limited-edition items, subject to availability, helping members stay informed and engaged with upcoming launches and Member Hub updates.

3. VIP event giveaways for Pro members may include opportunities to enter sweepstakes for select sporting events, Shokz brand launch events, product co-creation workshops, and other offline experiences, subject to the applicable official rules. 

These benefits help transform the program from a points-based structure into a community-building engine, strengthening advocacy and emotional loyalty among Shokz’s most engaged customers.

Mobile Wallet: Loyalty access in every member’s pocket

ShokzSquad also uses a mobile wallet solution to make membership easier to access during every interaction, such as offline event identification (marathons/races). Members can keep their loyalty ID, tier status, points balance, and available benefits in their phone wallet, reducing friction and keeping the program visible beyond the website. 

This creates a more convenient experience for customers, while helping Shokz encourage repeat engagement, faster identification, and stronger benefit awareness without requiring members to search through emails or log in repeatedly.

Coming soon: Friend Referrals

Friend referral is also part of the ShokzSquad roadmap, giving Shokz a future opportunity to turn satisfied members into advocates. Once live, referrals can support lower-cost customer acquisition, community growth, and stronger member-to-member recommendation behavior.

Combined with Antavo’s flexible platform and utilizing our Friend Referral feature, this gives Shokz room to keep evolving the program over time, adding new earning opportunities, engagement mechanics, and exclusive experiences as customer expectations change.

“ShokzSquad is our way of giving more back to the people who make our community so special. As we revamp the program, we are excited to offer members clearer progress, more meaningful perks, and new reasons to stay connected with Shokz. We look forward to growing this experience with Antavo and bringing even more value to our US customers.”  – Vincent Xiong, CEO of Shokz North America

The project connects Antavo with Shokz’s existing stack, including Shopify for website transactions (through a direct integration), Klaviyo for marketing communications (also through a direct integration), and Salesforce Service Cloud for customer support visibility. API integrations support enrollment and member-facing experiences.

“Shokz has built a powerful community around movement, innovation, and sound, which makes ShokzSquad a natural fit for modern loyalty. With our AI-powered platform, flexible workflows, and experience supporting consumer brands, we are excited to help Shokz drive engagement and growth.” – Attila Kecsmar, CEO and Co-Founder of Antavo 

About Antavo

Antavo is an AI-powered loyalty platform that helps brands grow customer lifetime value through loyalty programs, promotions & personalization. By enabling engagement-led execution, Antavo helps brands increase retention, purchase frequency, and long-term revenue.

Antavo’s Operating System combines a flexible, API-first technology platform that guides teams through the full loyalty lifecycle: from planning to launch and continuous optimization.

The platform includes the Loyalty Planner, which accelerates implementation by making program planning up to 10 times faster; a flexible Loyalty Engine with an intuitive, no-code Workflows editor, promotions feature, and gamification capabilities; and the Optimizer, which transforms loyalty data into clear, actionable insights. At the core of all products is Timi AI, an agentic AI co-pilot intelligence that enhances and supports teams at every step.

Recognized by leading industry analysts such as Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, C&A, Paul Smith, Flying Tiger, Hyatt, Scandic Hotels, Kathmandu, and Benefit Cosmetics, Antavo empowers businesses across fashion, retail, beauty, health, hospitality, and QSR to build long-term customer relationships that drive measurable commercial impact. 

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

About Shokz

Shokz, recognized as the World’s No. 1 Open-Ear Headphones Brand by Omdia, is dedicated to advancing open-ear audio technology and inspiring users to #beopen. With a focus on innovation, quality, and user experience, Shokz continues to shape the category by providing cutting-edge solutions for everyday audio. Learn more about the brand at www.Shokz.com. 

Media Contacts

Antavo
Eva Bacsi, Global Head of Marketing
[email protected]