Antavo Steps Into Motion With Vivobarefoot to Launch a New Global Loyalty Programme

Vivobarefoot, the UK-based minimalist footwear brand, has partnered with Antavo to launch VivoRewards, a global loyalty programme that rewards purchases, movement, learning, and sustainable behaviour, driving deeper engagement, richer customer data, and long-term value in activewear retail.

Founded in the UK, Vivobarefoot is a pioneer of minimalist footwear inspired by natural human movement. Known for its science-led design and focus on sustainability, repair, and education, the brand challenges conventional footwear to reconnect people with nature, health, and freedom of movement.

Vivobarefoot has partnered with Antavo, the leading provider of AI-powered customer loyalty technology, to launch its new global loyalty programme, VivoRewards. Antavo’s easy-to-use Workflows Module, Gamification features, including Challenges, and extensive integration ecosystem (with industry leaders such as Bloomreach or Garmin), enable Vivobarefoot to truly go the extra mile when offering an engaging, lifestyle-driven loyalty programme. 

Powered by Antavo’s AI Loyalty Cloud, the programme (available through the Vivobarefoot website) rewards not only purchases but also non-transactional actions, such as rewarding learning, movement, and circular behavior, thereby encouraging deeper engagement, richer first-party data, and long-term loyalty built around shared values rather than short-term incentives.

VivoRewards members collect between 50 and 200 points by taking part in a wide range of activities and challenges that reflect Vivobarefoot’s values. This includes simple actions such as:

• Completing account details, 
• Sharing their birth date, 
• Signing up for the newsletter,
• Connecting Garmin devices, 
• Leaving a product review.

As well as higher-value actions like: 

• Purchasing footwear, 
• Referring friends, 
• Completing VivoHealth courses, 
• Returning shoes for repair or recycling through ReVivo, 
• Taking foot scans or scanning their feet in-store. 

Upon registering for the Programme, members immediately collect 200 points. As a limited-time launch reward for early joiners, members will receive an additional 300 bonus points, for a total of 500 points, equivalent to a 15% discount code issued immediately after joining. Members will also enjoy free express delivery on their first order and an ongoing 25% off Foot Health Courses. 

Point-based rewards are fully automated, with points converting into discount vouchers at predefined thresholds (500 points translate to a 15% off voucher), eliminating friction at checkout. 

As a true highlight of the programme, additional perks include: 

• Special partner discounts with like-minded brands across industries such as beauty, supplements, beverages, publishing, and more. Perks here include both free items and percentage discounts. 
• Members-only complimentary access to high-value health content, such as February’s pick, the Ground Based Movement Course (retailing at £229 for non-members). Providing ongoing value to members, the selection of free courses will refresh each month, ensuring a steady stream of new, engaging opportunities to master intentional movement.
• Free Birthday gifts with an elevated twist. During their birth month, VivoRewards members can choose a complimentary accessory from a selected range when purchasing an adult men’s or women’s footwear style in the same month. 

“Our loyalty programme isn’t about points for purchases, it’s about recognising a deeper relationship, rewarding curiosity, movement, repair, learning, and the everyday choices that help people reconnect with their natural potential. Working with Antavo has enabled us to translate that philosophy into a living system, one that celebrates behaviour, not just transactions, creating real value for our community.” — Galahad Clark, co-founder & CEO, Vivobarefoot

Built on Antavo’s AI Loyalty Cloud, Vivobarefoot’s loyalty programme integrates seamlessly with the Magento OpenSource eCommerce system via direct API connections, alongside Bloomreach, which handles personalised communication. For friend referrals, reviews, and activity tracking, the loyalty programme also seamlessly connects to Mention Me, Yotpo, and Garmin.

By centralizing loyalty intelligence across systems, Vivobarefoot gains a unified customer view while members benefit from a seamless, consistent experience across every touchpoint.

“Vivobarefoot understands that modern loyalty is about behavior, not just transactions. With Antavo’s AI Loyalty Cloud, we’ve helped them build a programme that makes value tangible for members while generating actionable insights for the brand. This reflects our experience delivering high-impact loyalty across fashion and beauty, and beyond.” — Attila Kecsmar, CEO & Co-Founder, Antavo AI Loyalty Cloud

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo is the leading provider of AI-powered customer loyalty technology, offering a comprehensive platform that streamlines the entire loyalty program lifecycle. Its solutions include a Promotion Engine to engage the full customer base, a Loyalty Planner that accelerates program planning by up to 10 times, and a flexible Loyalty Engine with an intuitive Workflows editor to bring any loyalty concept to life. Once a program is live, Antavo’s Optimizer transforms loyalty data into clear, actionable insights. At the core of all the solutions is Timi AI, an agentic AI that enhances and supports every step of the loyalty journey.

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

About Vivobarefoot

Vivobarefoot is a natural health lifestyle B-Corp on a mission to reconnect people to nature and their natural potential, starting with feet. Created by two cousins from a long line of cobblers, Galahad and Asher Clark, Vivobarefoot footwear reconnects us with the ground beneath our feet, awakening the movement our body is made for through natural fit, flex, and feel. Check out the science and start your barefoot journey on VivoHealth, a growing body of courses and experiences guided by natural health experts. 

On a quest to become a net-positive business for regeneration of human and planetary health, Vivobarefoot also runs ReVivo, the first of its kind secondary market for professionally reconditioned footwear to keep them on feet and away from landfills; and the Livebarefoot Fund, an in-house impact hub catalysing mission-aligned innovation, research and advocacy programmes. We’re reimagining the future through VivoBiome, with localised, circular production and hyper-personalised scan-to-print footwear. See the latest Unfinished Business impact report to learn more on what it takes to be a regenerative business. www.vivobarefoot.com

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]