Earning points and rewards for watching your favorite shows? Yes, you heard that right! Canela.TV, Canela Media’s AVOD platform, now rewards users for streaming and binge-watching, with its brand new streaming content gamification loyalty program: Club Canela. Since its launch in April 2025, the program has inspired 28 million minutes of viewing and increased members’ daily watch-time by 21%. It’s quickly become one of Canela.TV’s most powerful drivers of long-term engagement by rewarding people for doing what they already love: watching great content.
Powered by Antavo AI Loyalty Cloud, Club Canela is setting a new standard for entertainment loyalty programs. It combines watch-and-earn points, fun challenges, meaningful rewards, and personalized messages that nudge viewers at just the right moments. The result is a loyalty experience that feels natural, motivating, and genuinely enjoyable, keeping people active, connected, and excited to return often.
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The Challenges Streaming Platforms Face + How Loyalty Helps Solve Them
The streaming landscape has never been more competitive. With subscription fatigue, rising acquisition costs, user attention fragmentation, and an endless rotation of content across platforms, streaming services face an uphill battle when it comes to maintaining viewer engagement for ad-supported platforms like Canela.TV, the challenge is even more complex: success isn’t measured by signups alone but by sustained watch-time, retention, and reactivation.
1. Challenge: Keeping Audiences Engaged in a Saturated Market
Viewers have more content choices than ever. Without a clear reason to stay loyal to one platform, attention becomes fragmented and unpredictable. Traditional marketing efforts can drive traffic, but not necessarily recurring engagement.
How Club Canela solves it: By rewarding viewers, Club Canela directly incentivizes the behavior that matters most: time spent with content. This creates a positive feedback loop where the more users watch, the more points they earn, resulting in longer sessions, more active days, and a more stable viewership base.
2. Challenge: Recovering Churned or Inactive Users
Streaming churn is notoriously high, especially across free services where viewers come and go based on trending shows or seasonal interest.
How Club Canela solves it:
Gamified challenges, tier progression, and personalized notifications give users reasons to return. Since launch, Club Canela has delivered an impressive +87% increase in win-back of inactive registered profiles, proving the effectiveness of loyalty-driven reactivation.
3. Challenge: Monetization Pressure & Retention Costs
Platforms need to maximize lifetime value without relying solely on ad revenue or expensive acquisition campaigns.
How Club Canela solves it:
Loyalty members generate +400% more lifetime minutes than non-members, providing more monetizable watch-time. Additionally, partnerships open new revenue opportunities and increase brand visibility without requiring heavy content and marketing investment.
4. Challenge: Building Emotional Connection With Viewers
In a crowded market, emotional loyalty is rare. Many platforms struggle to build a meaningful bond with their audience.
How Club Canela solves it:
With badges, quizzes, partner rewards, user challenge incentives, and culturally relevant challenges, Club Canela taps into community identity and cultural pride. This is reflected clearly in member testimonials, from parents using rewards to help support their households to fans expressing genuine appreciation for how Canela helps support their daily lives. The result is a deeper connection that transforms viewers from passive watchers into active, loyal participants.
Club Canela was designed with our audience at the center of every decision. We invested deeply in understanding their behaviors, mapping an end-to-end journey, and crafting an experience that transforms engagement into meaningful value.
The Story Behind Club Canela
For Canela Media, content consumption isn’t just a metric; it’s the heartbeat of the entire platform. The team wanted to celebrate that relationship in a way the streaming world had never experienced before. Instead of rewarding purchases or subscriptions, they envisioned a loyalty program that recognized the most meaningful action a viewer can take: Spending time with the content. This vision grew into Club Canela, a fully integrated watch-and-earn ecosystem, the first of its kind in the streaming industry.
They created a rewards universe where all users could feel appreciated and engaged through winning virtual badges through fun challenges, earning exclusive partner rewards, and enjoying real-world value.
The emotional connection behind this decision shines through in member feedback. Viewers feel more connected than ever to the platform, Club Canela delivers value that goes far beyond entertainment. It builds trust, strengthens cultural connection, and gives audiences something back during a time when household budgets are tighter than ever.
The Club Canela Loyalty Program in a Nutshell
Participation in Club Canela starts the moment viewers begin watching. The core mechanic “Five for Five” awards 5 points for every 5 minutes of content consumed, across series, movies, music, sports content, and more. This makes the program directly tied to Canela.TV’s most important KPI: watch time.
The Point Earning Mechanism
Members can also earn points in multiple ways:
- Quiz Completion (Challenges category): Users test their knowledge of celebrities, music, and popular Canela.TV shows.
- Content Consumption (Challenges category): Prompting loyalty members to view specific stories or trailers for upcoming TV shows to engage them early on.
- Bonus Campaigns: Seasonal mechanics like “Double Points” (e.g., “Gana 10 Cada 5”), where every 5 minutes is worth 10 points instead of 5.
- Tier Upgrade Points: Tier entry bonus points when customers level up.
Members can monitor their journey through a dedicated Activity Tracker, which displays every action completed, points earned, and challenges unlocked.
The Tier Structure
Club Canela’s tier model motivates ongoing engagement with escalating value. Higher tiers unlock more exclusive rewards, entry bonus points, and premium opportunities, creating a clear path for users who want to dive deeper into the platform.
- Fan
- Super Fan
- Mega Fan
- Ultra Fan
The Reward Experience
Club Canela offers three reward types for loyalty members:
- Earn with Actions – Virtual badges: These serve as progress milestones and recognition for activity, continuously positively reinforcing participation and engagement.
- Redeem with Points – Instant redemptions with downloadable coloring books, early access to trailers, movies, and series, exclusive interviews, BTS footage, in-demand first episodes, and outstanding partner rewards.
- Enter-to-Win with Points – A curated sweepstakes catalog with options such as gift cards, shopping sprees, tech, kitchen appliances, fitness equipment, experiences, and more.
The latest outstanding partnership for Canela was created with JTV (Jewelry Television), introducing jewelry gift cards and the program’s first instantly redeemable native coupon reward. This is a major milestone for Club Canela, as it opens the door for more brands to offer instantly redeemable incentives through native transactions within the platform.
Gamification at Scale
Gamification is at the core of Club Canela. The platform uses:
Sweepstakes – Powered by Antavo’s Contest Lite Module,
- Where viewers can exchange points for chances to win items like e-readers, fitness equipment, or partner rewards.
- All setup, from the number of entries allowed, start and end date, visuals, how many winners they wish to reward, the price of entry, and randomized winner selection, is controlled by Canela’s team through Antavo’s Contest Lite Module.
Challenges – Individual and sequence style challenges powered by Antavo’s Quiz Management Module, Challenges Module, and Custom Events
- Quizzes (individual challenge) – Set up in the Antavo Quizzes module, for example, a quiz about celebrities, music, and popular shows.
- Content Consumption (individual challenge) – Built using Antavo’s Custom Event capabilities, allowing Canela to track viewing behavior with high precision.
- Multi-Step Challenges – Viewers not only get rewarded for completing individual tasks, but also for completing sequential steps of the same challenges, earning virtual badges or extra points accordingly.
Together, these layers create a dynamic, habit-forming experience that keeps viewers returning daily, driving important KPIs (such as time spent, active days, etc) for the brand.
Club Canela has been named a winner in the ADWEEK Tech Stack Awards. This achievement underscores the strength of Club Canela’s pioneering approach to streaming loyalty, where watch-and-earn mechanics and content gamification transform audience engagement into real, measurable value.
Outstanding Results
Since its launch in April 2025, Club Canela has delivered exceptional performance across engagement, retention, and brand partnerships, and has become a clear predictor of value: Loyalty members achieve higher per-member average KPIs across both time spent and active days. The program also demonstrates significant power in recovering churned audiences, a major milestone in the streaming industry.
The numbers speak for themselves:
- 28 million minutes watched by members.
- 31 million points earned in 6 months.
- +21% increase in Daily Watch Time of Club Canela Members.
- +87% increase in win-back of inactive registered profiles.
- +400% more average member lifetime minutes than non-members.
The loyalty program also underscores the value provided by strong sponsorships, including McDonald’s, Hyundai, The Coca-Cola Company, Verizon, and National University, and a newly expanded partnership with JTV Joyas.
Partnering with Antavo allowed us to bring Club Canela to life with the kind of innovation and flexibility we envisioned. Their platform gave us the tools to build a loyalty experience that is dynamic, scalable, and aligned with how our audience engages with our content.
The Technology Behind Club Canela
Antavo AI Loyalty Cloud powers every layer of the Club Canela experience, giving Canela.TV full autonomy to manage, optimize, and innovate.
Antavo AI Loyalty Cloud empowers Canela to:
- Manage rewards, challenges, contests, and badges from a single platform.
- Launch bonus and double point campaigns with minimal effort.
- Create complex challenge logics without development support (where not only individual challenges are rewarded, but also an entire sequence of challenges can be rewarded as one).
- Set up sweepstakes directly through the Contest Lite Module.
- Continuously innovate with new features and integrations.
The flexible setup empowers Canela’s team to experiment with gamification, launch partner activations, and build a loyalty ecosystem that evolves with the needs of Hispanic audiences and brand collaborators.
Club Canela also leverages a seamless integration between Antavo and Braze. Braze triggers communications that keep viewers informed, motivated, and engaged. This ensures timely, relevant messaging that guides users back into the platform and strengthens long-term retention.
What’s Next for Club Canela
Club Canela is just getting started. As the program continues to scale, Canela.TV is doubling down on innovations that strengthen community engagement, deepen viewer loyalty, and expand the value delivered to both audiences and brand partners.
One of the most anticipated features has now launched: Refer-A-Friend, a new social growth mechanic that turns word-of-mouth into a shared reward experience. Viewers can now invite friends and family to join Club Canela and earn bonus points, badges, or exclusive perks when those referrals become active users. This addition reinforces Canela’s vision of loyalty as something communal, not just an individual journey, but one that spreads naturally through real relationships.
Coming soon, Club Canela will introduce new and innovative challenges, offering a more engaging and gamified experience. Additionally, new instant-redemption rewards will allow users to redeem merchandise and items inspired by their favorite Canela.TV content. These updates aim to make the program even more fun, rewarding, and immersive for its community.
Conclusion
Club Canela redefines what streaming loyalty can be: A fully integrated watch-and-earn ecosystem that rewards viewers for the time they invest, strengthens cultural connection, and drives measurable business value.
Powered by Antavo AI Loyalty Cloud, it stands as an innovative example of how gamification, rewards, and personalization can transform audience engagement.
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Zsuzsanna is a Loyalty Specialist and Certified Loyalty Expert™ with years of experience in digital marketing and e-commerce. Zsuzsanna is known for having an analytic approach and high-level communication skills, helping her deliver engaging content. In her free time, she enjoys watching Formula 1 and listening to endless Taylor Swift playlists.
