Canela Media’s Loyalty Program, Powered by Antavo, Takes Home ADWEEK Tech Stack Awards
December 15, 2025
Canela Media’s loyalty program, Club Canela, powered by Antavo AI Loyalty Cloud, has been named a winner in the ADWEEK Tech Stack Awards, which recognize the products and platforms driving real innovation and measurable revenue impact across marketing, advertising, and media.
Audience loyalty is notoriously difficult to build in the AVOD space, where viewers have few incentives to actively engage. With Canela.TV’s user loyalty program, Club Canela, Canela Media set out to change that dynamic by turning content consumption into a gamified experience. Club Canela is the first fully integrated watch-and-earn ecosystem for a streaming platform. Launched in April 2025 and powered by Antavo AI Loyalty Cloud, the program rewards viewers for the most valuable action on a streaming platform: time spent watching the content they love.
Together, these layers create a dynamic, habit-forming experience that keeps viewers returning daily, driving important KPIs (such as time spent, active days, etc) for the brand.
“Club Canela was designed with our audience at the center of every decision. We invested deeply in understanding their behaviors, mapping an end-to-end journey, and crafting an experience that transforms engagement into meaningful value.” – Oswald Méndez, Chief Marketing Officer at Canela Media
ADWEEK’s inaugural Tech Stack Awards spotlight the most groundbreaking product and platform launches of 2025, recognizing solutions that redefine how brands connect, engage, and grow. From strategic uses of agentic AI to next-generation creative and measurement tools, the awards honor technologies that deliver proven business impact.
This recognition highlights the momentum behind Club Canela’s first-to-market approach to loyalty in streaming, transforming engagement into tangible value for audiences and measurable growth for brand partners.
“Partnering with Antavo allowed us to bring Club Canela to life with the kind of innovation and flexibility we envisioned. Their platform gave us the tools to build a loyalty experience that is dynamic, scalable, and aligned with how our audience engages with our content.” – Shara Ogg, VP of Marketing, Canela Media
Club Canela rewards viewers for watching, sharing, and engaging with content through activities such as branded quizzes. Members can redeem points for digital gift cards, exclusive content, and other rewards—turning passive viewing into active participation. Since its launch, the program has delivered outstanding results across engagement, retention, and partner value:
- 28 million minutes watched by members.
- 31 million points earned in 6 months.
- +21% increase in Daily Watch Time of Club Canela Members.
- +87% increase in win-back of inactive registered profiles.
- +400% more average member lifetime minutes than non-members.
“Working with Canela Media on Club Canela has been inspiring,” said Zsuzsa Kecsmar, Chief Strategy Officer & Co-founder of Antavo. “They’re innovating by rewarding fans for their time and attention, instead of just their purchases. This shift is exactly what the next era of loyalty looks like — authentic, data-driven, and deeply relevant. And we’re thrilled to see them rewarded for their hard work.”
For more information, check out the article about Club Canela here.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
