Nuki Club Unlocks a Smarter Loyalty Program With Antavo’s Technology

Austrian smart locks manufacturer Nuki just re-launched its loyalty program, Nuki Club, with the help of Antavo, putting a new spin on referral systems. 

Founded in 2014 by brothers Martin Pansy and Jürgen Pansy, Nuki has quickly become a formidable force, now completely dominating the market for smart, retrofittable access solutions. The company is dedicated to revamping its existing referral program with the help of Antavo’s flexible yet powerful loyalty technology.

The newly relaunched Nuki Club—exclusive to all owners and users of a Nuki Smart Lock or Nuki Opener—aims for simplicity and instant gratification. The loyalty program stays firmly rooted in encouraging referral activity, adding progressive rewards to further incentivize word-of-mouth. 

Freshly joined Nuki Club members can share their referral codes with friends, family members and acquaintances. However, there is a spin to the usual progression: instead of rewarding members for each referred person they brought under the program’s umbrella, there are milestone rewards. Members receive a new, bigger coupon after the 1st, 3rd, 5th and 10th friends they have referred.

This incremental approach to referrals places a larger emphasis on engagement and commitment. In addition, members can also earn coupons as rewards, for non-transactional activities, such as profile completion, as well as a surprise coupon on their birthday.

“While rethinking Nuki Club, we asked ourselves: “How can we give back to our customers? How can we encourage them to open up talking about us?” With the new and improved system, we believe this was successfully achieved. Even better, we laid down the foundation for a lot of upcoming features.” Letícia Schmied-Costa, Head of Growth 

Though there are no points or tiered elements right now, Nuki Club is planned to be expanded in the future, taking full advantage of Antavo’s loyalty capabilities and modules—making the user journey feel even more rewarding for members. Another remarkable aspect of the project speed is that the actual implementation and configuration only took days, thanks to the clear vision and the preparedness of Antavo’s technology. Last but not least, the program was established using Antavo’s built-in Bloomreach integration, allowing seamless data-sharing and partnership between the two platforms. 

“We were happy to support Nuki in transforming their loyalty program. Working with a smart lock company like them was an interesting case, as their business required a unique loyalty strategy. Being able to provide the technical backbone for the new Nuki Club is yet another testament to the flexibility and user-friendliness of our technology.” Attila Kecsmar, CEO & Co-founder of Antavo

About Nuki

Nuki was founded in 2014 by the brothers Martin Pansy (CEO) and Jürgen Pansy (Chief Innovation Officer) in Graz. Since its market launch in 2016, the Austrian company has grown steadily and is now the leading provider of smart, retrofittable access solutions in Europe. Nuki is double ISO-certified, ISO 9001 and ISO 14001 certify high international standards in terms of quality and environmental management systems. Currently, 150 people with 18 different nationalities are employed at the Graz site. In addition to the established Smart Lock produced in Europe and a comprehensive range of accessories and services, Nuki is working hard on the further development of smart access solutions for a completely keyless future.

About Antavo

Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.

Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step. 

This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.

Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.

Media Contacts

Antavo

Eva Bacsi, Global Head of Marketing
[email protected]