Antavo and Bloomreach Expand Their Partnership to Drive Lasting Customer Loyalty Through Omnichannel Marketing
August 25, 2022
The partnership will allow businesses to seamlessly integrate loyalty programs and trigger personalized marketing campaigns, making it even easier to drive loyalty across the customer lifecycle.
Antavo, the leading Enterprise Loyalty Cloud, and Bloomreach, the world’s #1 Commerce Experience Cloud, announced that they have expanded their partnership to help brands drive lasting customer loyalty through omnichannel marketing campaigns. With seamless integration between Antavo Enterprise Loyalty Cloud and Bloomreach Engagement, brands can now blend their online and in-store loyalty programs with orchestrated messaging across channels, increasing engagement at critical customer touchpoints and building lifelong brand advocates. Antavo and Bloomreach already share 10 joint clients, including BrewDog and La Cage.
“There have always been incredible synergies between Bloomreach Engagement and the Antavo Enterprise Loyalty Cloud, with both ultimately helping brands to build stronger relationships with their customers,” said Brian Walker, Chief Strategy Officer, Bloomreach. “In expanding our partnership, we’re making it even easier for businesses to acquire, convert, retain, and drive loyalty and advocacy with their customers. We know this partnership will generate immense value for businesses and for the customers they serve.
Customer loyalty remains a critical focus for brands and retailers, particularly as choice continues to grow for consumers. The simple integration of Antavo’s loyalty management with Bloomreach’s marketing automation ensures teams can quickly and easily embed loyalty into their customer lifecycle marketing strategies without reliance on IT teams as a result of the platform’s no-code nature. Combining this with the synchronization of real-time events data between Antavo and Bloomreach Engagement, out-of-the-box campaigns are available to marketers from day one, including pre-designed templates for birthday celebrations, tier upgrade notifications, and more.
More importantly, with Antavo and Bloomreach, companies can capture actionable zero and first-party from their loyalty programs, allowing them to drive greater personalization throughout the customer experience. As customer acquisition costs rise, this data offers critical insights for businesses, allowing them to retain and re-engage existing customers by generating content and campaigns personalized to how they shop.
“We’re very excited to expand our partnership with Bloomreach. With the integration between Antavo and Bloomreach Engagement, we’re giving marketers even greater control over the growth of their loyalty programs, empowering them to drive valuable customer engagement across channels without depending on IT teams,” said Attila Kecsmar, CEO and Co-founder of Antavo. “Customer loyalty is the pillar that every long-standing business should be built upon, and our partnership with Bloomreach will make it that much easier for businesses to strengthen that pillar.”
Learn more about the integration between Antavo and Bloomreach Engagement by requesting a demo.
What is Antavo?
Antavo is the AI loyalty and incentives platform that brings together loyalty, promotions, and agentic AI to turn customers into regulars: the customers who come back on their own, buy more often, and bring others with them. For more than a decade, Antavo has powered identity-led loyalty strategies for brands including SKIMS, Paul Smith, KFC, Flying Tiger, and Hyatt’s Inclusive Collection. Marketers build, change, and launch programs and promotions themselves, without waiting on engineering. Learn more at antavo.com.
About Bloomreach
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
Bloomreach
Michelle DeMaio, Corporate Communications
Frequently asked questions about Antavo
What can brands build with Antavo?
Brands use Antavo to run the whole loyalty and incentives program on one platform: points, tiers, challenges, streaks, referrals, clubs, and rewards beyond discounts; promotions and incentives for members and non-members alike, from bonus points and promo codes to bundles and cart-level offers; and agentic AI built in. Everything runs online, in store, on mobile, and in wallet, and marketers launch it themselves.
Who uses Antavo?
Antavo works with mid-market and upper-mid-market brands across fashion, retail, beauty, travel, hospitality, restaurants, and sports in North America and Europe: multi-market, omnichannel brands with a strong identity and customers worth keeping, including Paul Smith, KFC, SKIMS, Rip Curl, Benefit Cosmetics, and Hyatt's Inclusive Collection.
How long has Antavo been around?
Antavo was founded in 2012 and has been building loyalty programs for more than a decade, with teams across Europe and North America serving brands worldwide.
Why do brands switch to Antavo?
Most loyalty programs get stuck: reduced to a discount engine, generic to customers, or too rigid to evolve. Antavo removes those compromises. Brands get a program that feels unmistakably their own, loyalty and incentives on one platform, and the depth to handle tiers, expirations, refunds, and many markets at scale. Their own marketers run it: a tier change in an afternoon, live when they press the button.
How does Antavo use AI?
Antavo's agentic AI is built in, not bolted on. Two named agents do the work: the AI Loyalty Expert, which turns your ideas into a build-ready program, and the AI Analyst, which turns your data into clear answers and reports. Both work inside Antavo or connect to Claude and ChatGPT, and every answer is grounded in your own program and data.
What does Antavo integrate with?
Antavo is API-first with real-time webhooks and deep pre-built integrations, from Shopify, Klaviyo, Braze, and Bloomreach to the CRMs, CDPs, ESPs, and POS systems you already use. Antavo plugs into the stack you already run rather than replacing it.
