While talking with C-level decision-makers and loyalty professionals — or holding presentations about our annual Global Customer Loyalty Report — I’m often asked: “These numbers sound great, but do you have anything for Denmark? Or Australia?” We have always aimed to extract geographical findings, but this year we have outdone ourselves: the GCLR 2025 has over 500 regional statistics about AI, consumer preferences, and loyalty program ROI… just to name a few. Curious about what trends we found for your industry? Read on!
This article is about larger regions, like Europe or North America, peppered in with a few local findings. If you wish to get the BIG picture, as well as the whole table with all the stats for your country, check out the whole report.
Customer Loyalty Statistics for North America
In North America (consisting of the United States and Canada) loyalty programs are quite popular. According to the report’s findings, consumers in these areas are particularly inclined towards digital interactions, leveraging mobile apps and personalized rewards to enhance their shopping experiences. This region also stands out globally for its high adaptability to technological integrations in loyalty programs —including AI adoption.
Interesting facts from Antavo’s GCLR 2025:
- 56.7% of consumers prefer to interact with a loyalty program via mobile apps
- In the US, 80.0% of companies said that a lack of differentiating factor is the #1 reason why they are dissatisfied with a loyalty program
- 73.7% of US and 78.3% of Canadian consumers join a loyalty program because of discounts and rewards—both are higher than the global average
- 55.4% of loyalty program owners in Canada plan to use AI—this is also higher than the global average
Customer Loyalty Statistics for the UKI
The UKI, comprising the United Kingdom and Ireland, displays a unique pattern. In the UK traditional loyalty interactions, such as physical loyalty cards, still hold significant value (although there is a slowly growing interest in digital capabilities). This is contrasted with Ireland, where digital methods —as well as point pooling features— are predominant.
Interesting facts from Antavo’s GCLR 2025:
- In the UK, only 23.3% of consumers would join a loyalty program if it had AI – which is significantly below the global average
- 37.7% of UK consumers prefer to interact with loyalty programs via plastic cards
- In Ireland, companies only spend 17.8% of their marketing budget on loyalty
- 70.6% of Irish program owners claimed that they are currently offering point pooling
Customer Loyalty Statistics for Europe
Europe is a mix of a wide variety of loyalty trends. Data insights from Germany and France (among others), illustrate a mature loyalty market with a balance between traditional and digital program elements. Consumers here often expect versatility and innovation in loyalty offerings.
In Europe, the Benelux countries are the most interested in AI-empowered loyalty programs. This applies to both consumers and current program owners. In contrast, the Scandinavian region has exhibited a strong preference for transparency in loyalty programs, particularly concerning data usage and sustainability practices.
Interesting facts from Antavo’s GCLR 2025:
- German companies reported a 6.2X return on investment for their loyalty programs—way above the global average
- Consumers in the Netherlands aren’t fond of partner rewards, as only 17.0% want to see more of them
- 52.9% of companies in Belgium have claimed that they use AI for managing their loyalty programs
- In Europe, Norwegian customers have the highest preference for mobile apps (73.5%)
Customer Loyalty Statistics for EMEA
In Australia and New Zealand, the loyalty program landscape is characterized by a strong appetite for digital card-based interactions and transactional benefits, like discounts. This trend aligns with the EMEA’s tech-savvy population.
Similarly, the Chinese loyalty program scene is heavily invested in running highly digital, well-performing loyalty programs that are easy to adopt—fostered by the prevalence of the country’s super apps.
Interesting facts from Antavo’s GCLR 2025:
- Poor integration with the CX is the #1 reason why Australian program owners are dissatisfied with their loyalty programs
- Almost half—48.4%—of consumers want no expiration of points
- 95.0% of Chinese brands running a loyalty program claimed that they are satisfied with it
- Chinese program owners spend 51.1% of their marketing budget on loyalty and CX
Customer Loyalty Statistics for the Middle East
The Middle East reflects regional preferences that favor group- and privilege-driven practices, showing an interest in family-sharing features and exclusive member benefits. This suggests a powerful opportunity to pioneer loyalty strategies that resonate with collectives and not just with individuals.
Moreover, this region has shown the most interest in AI, with an overwhelming majority of consumers claiming that they would join a loyalty program if it used AI.
Interesting facts from Antavo’s GCLR 2025:
- 83.80% of customers in the UAE would join a loyalty program if it used AI – the highest among all the surveyed countries
- 81.8% of shoppers prefer to use a loyalty app to interact with their loyalty programs
- In Saudi Arabia, only 58.8% of people join loyalty programs for discounts – they instead prefer personalized offers
Dive Into the World of Loyalty!
As I mentioned, you can find detailed data tables with the exact results for every question from each participating country at the end of our GCLR 2025. So treat it as your personal treasure trove of loyalty data that you could use during board meetings and presentations!
If you wish to talk tech and not just trends, make sure to reach out to our experts! We would love to show you what Antavo’s technology is capable of in a live demo — or send us an RFP for in-depth answers.
And if you haven’t already, make sure to download our report!
Zsuzsa is the Chief Strategy Officer and Co-founder of Antavo. She has experienced Antavo grow from a startup into a market-leading, global scaleup for loyalty program technology, serving global brands and retailers. She was named Personality of the Year at the 2024 International Loyalty Awards, and listed by Forbes as one of Europe’s top 100 female founders in tech, Zsuzsa is a former journalist recognized by the European Commission.
