Antavo Wins at the International Loyalty Awards With Bergzeit Club
April 25, 2024
Antavo wins “Best Loyalty Initiative within Leisure, Experience & Entertainment” with Bergzeit Club at the International Loyalty Awards 2024.
Bergzeit Club, the loyalty program of German outdoor product retailer Bergzeit, powered by Antavo took first place in the “Best Loyalty Initiative within Leisure, Experience & Entertainment” category.
Bergzeit’s primary target audience consists of hiking enthusiasts and fans of the active alpine lifestyle, therefore the company created a loyalty program, using Antavo’s Loyalty Cloud technology, that would reward members not just for shopping, but also for living athletically and completing hiking, running and biking challenges.
The judges said: “Bergzeit Club stood out due to strong evidence customer centricity loyalty program that catered to its customers within a typical high end low frequency sector. The proposition stayed true to the brand developing a customer centric loyalty program that rewards customers for their active lifestyle as much as it rewards them for making repeat purchases.“
Based on the results, Bergzeit Club has proven great value to the brand. Overall, the loyalty program managed to increase purchase frequency and average order value: there was a 95% increase in the average frequency of orders per member and a 25% increase in average order value.
“We’ve been internally discussing customer retention and loyalty programs for a while now, and come up with many great ideas we wanted to turn into reality. We’ve chosen Antavo as our loyalty technology provider for two reasons: first, because they offer best-in-class consultancy, and their team behind the project is very helpful. Secondly, Antavo offers a robust system that opens up the door for engaging new loyalty concepts.” – Christoph Pippert-Winter, Teamlead, Customer Relationship Management at Bergzeit
The International Loyalty Awards showcase excellence, innovation, and best practices within the loyalty industry throughout Europe, the Middle East, and Africa. This prestigious event honors companies and organizations for their exceptional achievements, and we are thrilled to be recognized as a leader and innovator. We’re delighted to be acknowledged as pioneers and innovators in our industry. It’s truly an honor to attain this recognition alongside Bergzeit Club, a distinctive loyalty program that really connects with their members’ lifestyle. – Attila Kecsmar, CEO and Co-founder of Antavo
The competition for first place was fierce, with well-established finalists, but the judges deemed the Antavo-Bergzeit partnership worthy of the trophy.
To learn more about the loyalty program, visit Antavo’s Bergzeit Club case study.
About Antavo
Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
About Bergzeit
Bergzeit is a multichannel retailer in Germany selling outdoor products. Strong in both online and in-store retail, with a variety of content in its online magazine, and more than 130 guided tours in its outdoor academy, the company is a starting point for any alpine adventure. Full of enthusiasm, Bergzeit shares their experiences with mountain athletes – they advise, inspire and motivate. They face the challenge of preserving the mountains every day and look for mindful solutions to achieve what they want: more mountain time for everyone. For more information, visit bergzeit.de.
Media Contacts
Antavo
Eva Bacsi, Global Head of Marketing
