Antavo Partners With Country Road Group to Shift the Politix Loyalty Program to a Higher Gear
April 17, 2024
Politix, Australia’s leading men’s fashion brand, part of the Country Road Group, partners with Antavo Loyalty Cloud to replatform and evolve its loyalty program, Politix Plus.
Antavo, the leading pure-play technology provider, welcomes its newest customer on board: Politix. Part of the Country Road Group, Politix is a contemporary Australian men’s fashion brand that brings together skillful design and time-honored craftsmanship to deliver the ultimate fit. For over 40 years, Politix has been dressing the modern gentleman – empowering them to explore and express their own unique style so they can leave a lasting impression on those around them.
As part of their brand relaunch, Politix launched their customer experience-driven loyalty program, Politix Plus in early 2023. Offering customers highly desirable benefits, such as free shipping, birthday rewards, exclusive promotions, early access to new products and sales. Members can also climb the ranks through four distinct tiers, each holding incremental privileges.
In order to replatform to a more modern and feature-rich loyalty platform, Politix has partnered with Antavo. By doing so, Politix aims to shift its loyalty technology to a higher gear and in the future, evolve the program to improve the customer experience alongside increasing customer retention and spend.
“At Politix, we have always prioritised the customer. Politix Plus, our loyalty program was developed to further build on the customer experience by granting our loyal customers exclusive rewards that fit their needs as much as our product. With Antavo, we believe we have found the loyalty provider who can not only execute our vision, but also has the tools to improve this experience for our customers in the future.” Megan Voss, Head of Marketing at Politix
“We are always delighted by the opportunity to work with a brand that recognizes the value of building a meaningful relationship with customers. Politix knows what kind of loyalty experience their audience wants, and we have both the technology and the integrations to help them deliver it. We are also interested in taking things to the next level and seeing Politix Plus break new ground.” Sheila Power, CSO of Antavo
About Antavo
Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.
Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries. For more information, visit antavo.com.
About Politix & Country Road Group
Country Road Group is one of Australia’s largest specialty fashion retailers with a market leading position in the mid to upper tier of the segment. Comprising five iconic brands – Country Road, Mimco, Trenery, Witchery and Politix – be it modern Australian designs, urban sophistication or accessories with a quirk, each brand has its own inspiring story to tell. Country Road Group is part of leading Southern Hemisphere retail group, Woolworths Holdings Limited (South Africa).
POLITIX is a contemporary Australian men’s fashion brand that brings together skillful design and time-honoured craftsmanship to deliver the ultimate fit. We’re here for the modern gentleman – empowering them to explore and express their own unique style so they can leave a lasting impression on those around them. Learn more by visiting Politix.
Media Contacts
Antavo
Eva Bacsi, Marketing Director
[email protected]
