Encourage valuable behavior and establish long-lasting brand love by rewarding customers for living actively or caring for the environment. Connect your brand to your target audience’s ideals, values and aspirations.
Encourage valuable behavior and establish long-lasting brand love by rewarding customers for living actively or caring for the environment. Connect your brand to your target audience’s ideals, values and aspirations.
Engage customers outside of the buying cycle Move beyond rewarding transactions and offer customers experiential rewards. Acknowledge members for non-purchase interactions such as recycling or working out.
Bolster your brand image Take a more active stance on social and environmental issues. Customers feel better about spending money when they know your company is doing good.
Reward positive lifestyle choices By integrating a tracking app into your loyalty program, customers can immediately receive points for completing fitness or other activities.
Share the same values Align with your customers’ beliefs and aspirations. This is crucial for companies, especially if their target audience includes Millennials and Gen Z.
Stay on customers’ minds during their personal time Being part of your customers’ everyday lives is a great opportunity to reward them for living well and show them that you truly care. Embracing your customer’s lifestyle is an excellent way to build advocacy.
Brands with customers who want to have an eco-friendly lifestyle
Companies with a target audience including Gen Y and Z
Brands that have an athletic-minded customer base
Using a sports tracker app
to reward members for living
the surfing lifestyle.
