Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.
Communities are smaller clubs within the loyalty program. They are based on specific topics, interests, or values that are important to your customers, so you can strengthen your relationship with them.
Reinforce your program Communities aren’t standalone loyalty programs,
but instead serve as an add-on to another loyalty
program structure, such as Earn & Burn, allowing
you to add new touchpoints to your original
framework.
Add an unlimited number of communities The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.
Connect with customers via their interests Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example running or wellness; or even ethical values, like sustainability.
Support brand building Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.
Highly personalized experience By targeting a smaller audience with a common interest, you’ll get to know these customers better and be able to provide targeted offers that really resonate.
Brands and retailers that wish to strengthen brand identity
Businesses that aim to engage customers with specific values
Companies that want to foster a sense of belonging among customers
A badge-driven loyalty program
focusing on sustainability and
community.
