Mobile Use Cases

Enhance The Mobile Experience with Loyalty Features Connect with customers on the go

  • A loyalty card in your Mobile Wallet
    Use digital loyalty passes to instantly identify customers. Mobile Wallet passes can be updated in real-time and multiple offers can be stacked together.
  • Loyalty functionality in your app
    Seamlessly expand your existing app with loyalty functionalities to incentivize different engagements, such as app downloads or logins.
  • New opportunities for gamification
    Customers can use their phones to scan receipts, participate in treasure hunts, and get rewarded when making an in-store purchase.

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Incentivize purchase in new categories Book Demo
Identify cross-selling opportunities with profiling Book Demo
Reward repeat purchases Book Demo

Use Case Example

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Double Points Campaign To enchance x-selling opportunities

Create incentives for single-category buyers to maker purchases in new categories. Use customer insight generated with loyalty incentives to drive relevance and conversion.

Journey Overview

Loyalty members are presented with a special incentive that is time-limited. Respondents can then be engaged into new loyalty program journeys outside the buying cycle

Steps

  • Visit Antavo’s Customer Insights module and set your segmentation criteria
  • Filter customers who only buy from a single product category
  • Identify the next most relevant product category for this segment

1

Level of EffortLow (5-15 min)

DATA-DRIVEN SEGMENTATION

Identify x-selling opportunities by creating a segment of single-category buyers with similar style preferences (data collected through profile completion and data analysis).

Steps

  • Pick the product category you will run the loyalty campaign for
  • Define the 2x points incentive
  • Schedule your loyalty campaign
  • Set up a promotion campaign in your marketing automation system and select the channels to run it on

2

Level of EffortMedium (15-60 min)

TARGETED DOUBLE POINTS CAMPAIGN

Launch a double points campaign on a specific product category from which the target customer does not habitually buy from.

Steps

  • For the time of the campaign, activate a pop-up in your marketing automation system that promotes the incentive
  • Using the Antavo incentivized snippet means the promotion will automatically be showcased on product pages

3

Level of EffortLow (5-15 min)

MAINTAIN AWARENESS

Keep up interest by highlighting the loyalty promotion on every relevant product page visited by the customer. Increase the sense of urgency by displaying the campaign expiration date.

Steps

  • Once the customer completes her purchase, we can visit the Antavo platform and see that points are automatically added to her account

4

Level of EffortLow (5-15 min)

ACTUAL PURCHASE

Upon checkout, give the customer a visual confirmation of the extra points earned to reinforce the positive experience.

Steps

  • Add 2 extra elements to your order confirmation page or pop-up: the number of points the customer earned and a link that redirects customers to their dedicated loyalty account

5

Level of EffortLow (5-15 min)

POST-PURCHASE ENGAGEMENT

Capitalize on the opportunity to build engagement outside of the buying cycle. Promote a new loyalty journey immediately in the order confirmation.

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