Pearl Aqua Q3/2022 Product Release: Cost & Performance Efficiency
October 27, 2022Running a loyalty program is an ongoing project that requires marketers, CRM executives and program administrators to interact with their loyalty technology on a frequent basis. In order to free up time and creativity, loyalty program managers and integrators need to be provided with straightforward management tools.
Fully aware of the needs of program managers and system integrators, Antavo’s Pearl Aqua Product Release presents a series of new features and enhancements that boost the effectiveness of program managers and integrators.
Viktor Fasi
Head of Product at Antavo Enterprise Loyalty Cloud
Giving our clients all the tools they need to integrate and manage their loyalty program is the key to their success. For this reason, we are always thinking of new ways to help them work more effectively, or to reduce the time and resources they require to accomplish tasks.
Whether you’re responsible for running the loyalty program or you’re the creative mind behind marketing campaigns, Antavo’s latest features were designed to help you excel.
CRM
Create campaigns more efficiently
CMO
Save on company resources
CTO
Ensure smoother integration
Cashback Value Converter
Although Antavo’s Enterprise Loyalty Cloud doesn’t handle payouts directly, its new value converter functionality automatically converts the number of points members intend to use into a cash currency value.
Point Priority During Burn
With Antavo’s account priority feature for point burning, members have the option to decide and prioritize which type of points they would like to spend. This gives customers more freedom when it comes to spending their points in programs that offer multiple point systems.
Recurring Offers
With this new feature, users can set up recurring reward offers on the same day, instead of repeatedly assigning them each week, month, or year. This saves marketers, CRM executives and program administrators a considerable amount of time and effort.
Mass Updates for Point Expiration
On rare occasions, organizations need to suspend or delay loyalty point expiration to a universal date. To save users from doing it customer-by-customer, Antavo’s platform allows administrators to mass update point expiration for all customers simultaneously.
Better Filtering for Workflows
By introducing improved filtering for workflows, Antavo not only supports a wider range of custom reward journeys, but significantly reduces the time required to execute campaigns, encouraging companies to be more creative and efficient.
Dynamic Integrations With External ID
Reaching customers via a variety of external IDs is an absolute necessity for a seamless, centralized integration environment, so Antavo introduced this feature to help companies build a more comprehensive and dynamic integration with other platforms.
Tiers API for Easier Frontend Management
In order to help businesses save time and money, Antavo has made sure that all tier-related information set on the platform can be displayed on the loyalty program interface, thanks to a new, dedicated Tiers API.
Updated Platform Look and Feel
Because marketers and program administrators interact with Antavo’s platform on a regular basis, Antavo strives to continually improve the platform’s interface and offer a better experience. Now the visual experience has been upgraded, and navigation has been made even easier.
Guidance for Platform Users
To help marketers and administrators familiarize themselves with the platform or refresh their knowledge of certain features, Antavo has developed a tutorial functionality to guide users through using key modules and functionalities.
Reassurance for Workflow Editing
With the latest update, nodes in the Workflow editor display the data/value they received from previous nodes. This helps users in configuration, as they can review what kind of information they are working with at each stage of their reward campaigns.
