Releases > Deep Lavender Winter 2020 Product Release: Enriching the Personalized Loyalty Experience

Deep Lavender Winter 2020 Product Release: Enriching the Personalized Loyalty Experience

February 25, 2021

In 2020, executives voted customer experience a top priority for their companies. This signifies a paradigm shift in customer retention that emphasizes personalized customer journeys more than discounts. Luckily for you, loyalty programs are leading-edge tools for creating and delivering personalized experiences.

In our Deep Lavender Winter Product Release, Antavo introduces two features that help you easily and efficiently build targeted customer experiences: the Points Economy and the improved Tiers Module.

Curious about the detailed list of features? Download the PDF to learn more about what is included in the Deep Lavender Winter Release.


The Deep Lavender Release showcases new ways for CRM teams, CMO, and CTOs to personalize the loyalty program experience by allowing them to assign unique rules to customer segments and create multiple tier structures to make the membership journey more engaging.

Align the loyalty logic with your segments

Make the loyalty experience more relevant

Manage all loyalty rules in one module

Introducing the Points Economy
Instead of offering a ‘One size fits all’ approach, Antavo’s Points Economy re-imagines rules management for loyalty programs, allowing businesses to assign personalized loyalty logic to individual customer segments.

Personalizing Loyalty Rules
With Antavo’s Points Economy feature, we have unified the management process in our platform, giving you a powerful tool to run your loyalty programs. Now you are able to create, run and edit multiple actions in one place.

Meet Antavo’s New Tiers Module
Antavo’s new Tiers Module allows users to place customers into multiple tier structures based on various requirements and restrictions. In other words, loyalty members can now be a part of multiple tiers simultaneously and reap all the benefits.

Utilizing the Tiers Module for Personalized Experiences
With this new module, companies can engage customers in multiple ways to increase their lifetime value by creating separate tiers that are dedicated to social media activity, friend referrals, gamified profiling, and spend.

“Building your loyalty program in a way that it feels unique to each customer should be the primary goal on your checklist. Being relevant is what matters to most people nowadays, and being able to deliver such experiences guarantees long-lasting brand love and true loyalty.”

Csaba Horvath
Director of Engineering, Antavo

Learn more about building a successful loyalty program,
receive custom-tailored answer for your question