Antavo’s Promotion Engine is designed to empower marketers and promotion managers alike to build compelling campaigns that drive conversion and retention.
The Promotion Engine supports 10 of the most common promotion types, providing marketers with a wide range of options for creating the perfect offer for their audience.
Antavo’s Promotion Engine stands out for its real-time processing, boasting a performance of over 100,000 requests per minute and an average response time of 60 milliseconds.
Thanks to flexible pricing calculations, you can set up promotions for any kind of audience based on regions, channels, or favorite product categories.
Promotions are powerful tools for engaging first-time buyers. They influence the buying choices of 84% of customers and increase revenue per transaction by up to 30%. Check out this video on how you can harness Antavo’s amazing Promotion Engine to launch promotions!
The robust and scalable API-first technology allows the Promotion Engine to flexibly stack parallel-running promotions and enable seamless integration into any tech stack — including POS systems, e-commerce platforms, pricing engines, and more.
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Customization is a key part of the Promotion Engine. All 10 promotion types can be further customized by setting which stores they will be active in or which type of offers they can be stacked with.
The Promotion Engine
The engine allows businesses to create intelligent stacking and exclusion rules. For example, promotion managers can decide whether to stack a 10% product-specific discount with a 20% store-wide sale while excluding other combinations that would reduce margins.
The Promotion Engine
After setting up all your promotion rules, you can test how they would work together in a calculator function. Just simulate a purchase and see whether all the offers stack the way you want them.
The Promotion Engine
Decide how many promotions you’d like to distribute from a certain type. Once the limit is reached, that particular offer will no longer be valid, ensuring that your promotion campaigns will always stay within budget.
Can I use the Promotion Engine without the loyalty platform?
Yes. The Promotion Engine works seamlessly with or without Antavo’s existing Loyalty Engine and Loyalty Planner. Businesses can use them together or independently, providing maximum flexibility in campaign planning and execution.
How much will the Promotion Engine cost?
Antavo’s Promotion Engine will be priced based on transaction volume, not the number of users. This outcome-based pricing model ensures that customers pay in proportion to the value they gain, aligning success between Antavo and your business.
Can I upgrade later to the Loyalty Engine?
Absolutely. The Promotion Engine and the Loyalty Engine are two different products, and you can integrate them separately in any order. However you will find configuring a promotion in the Promotion Engine will be similarly easy as configuring a campaign in the Loyalty Engine.
Antavo is committed to continuously building upon its Promotion Engine. In the future, users can expect new additions, such as more promotion types and more ways to customize promotion campaigns. In addition, upcoming improvements will also support users who are both using the Promotion Engine and the Loyalty Engine.
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