Engine
Data Management and Compliance

Ensuring peace of mind
by handling data with
care and precision

Data is the lifeblood of your business. While working with Antavo, you can be sure that your customer data is in the right hands — and can be used to its full potential.

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Trusted by global brands and businesses
Compliance made easy

Manage data like never before

Antavo offers a flexible and sophisticated solution for managing your loyalty program data. Adhering to the least data principle, Antavo makes it easy to comply with stringent privacy regulations like GDPR and CCPA. Moreover, by integrating seamlessly with systems like CDPs and CRMs, Antavo supports the creation of unified customer profiles.

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Stick to minimal data

Manage your data flexibly and elegantly

  • Antavo’s master data structure allows businesses to customize the shape of their data stored in Antavo to their needs. Should you be a retailer, a business working in the hospitality sector, or a brand, you will find ways to leverage your own data points when building your loyalty program.
  • Data is stored in high-performance, flexible data stores where it can be retrieved and used for segmentation and targeting. Data can also be rapidly exported to downstream systems for further analysis and reporting.
  • Antavo follows the least-data principle when designing its Loyalty Engine: you can start off your loyalty program with as little data as a unique loyalty ID and expand your database as your needs grow. Unlike its competitors, Antavo does not need a bulk of information to be stored against a customer's profile. This makes it the most elegant solution to be used according to strict privacy regulations like GDPR or CCPA.

Enjoy all-encompassing data

A single customer view

  • Antavo works flawlessly with data sources like CDPs and CRMs. This allows us to support the efforts of marketers all around the world to create and utilize unified customer profiles instead of siloed databases.
  • Antavo can identify the same individual customer using multiple IDs, helping reduce data duplications and redundant data points.
  • An ever-growing list of readily available, out-of-the-box integrations helps in connecting with your CDP or CRM of choice faster, allowing you to reach your time-to-market goals and reduce CAPEX and OPEX.
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Illustration showing how businesses can control their own data.

Focusing on user-friendliness

You control your
own data

  • As a Data Processor, Antavo helps you access your data 24/7 in the format you need it. Leverage our powerful APIs to extract the information you need or use our Exports module to put large volumes of data at your service.
  • Thanks to the GDPR-compliant customer lifecycle events you can opt customers in and out of the loyalty program, effectively adding and removing their profile in Antavo with ease. Besides making these functions available through APIs, Antavo offers a user-friendly, single-customer view right within its Management UI to allow people working in customer service to remove customer data upon request.
  • Antavo’s compliance with the highest security standards and its compliance with GDPR and UK GDPR prove that Antavo has been developed with a data privacy-first mindset.

Seemlessly blending real-time data

Getting data in
and out of Antavo

  • Antavo features a high number of out-of-the-box integrations with CRM and CDP platforms, Marketing Automation suites, and other technology platforms which can help you put the zero-party data collected into action.
  • The REST APIs published by Antavo enable easy access to the data accumulated in Antavo for various downstream systems and the frontend built for the loyalty program. At the same time, a different set of APIs allows seamless ingestion of real-time data from various sources of information, including ERPs, Ecommerce systems, and Point of Sales systems.
  • When large volumes of data should be ingressed or egressed, the Imports and Exports modules of Antavo come in handy. It allows you to get the data in JSON or CSV formats. These then can be channeled into the right tools, including finance & operations, business intelligence tools, or data lakes.
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THE MOST POWERFUL LOYALTY CLOUD

Design the loyalty program of your dreams

Antavo is the most powerful Loyalty Cloud on the market, offering a scalable, pure-play loyalty technology that is easy to integrate, thanks to robust APIs. Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help.

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