Engine
Tier Management

The freedom to customize tiers like never before

Instead of copying existing tiered loyalty programs, differentiate yourself with a truly unique, on-brand loyalty mechanism.

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Backend image of Antavo's Tier Management module.
Trusted by global brands and businesses
The best feature for a sense of progression

Encourage long-term loyalty

Illustration for covering every tier use case out there - and more.
Covering every tier use case out there – and more

Antavo’s sophisticated Tier Management module was built to accommodate any creative vision without compromise. With it, you can create a one-of-a-kind loyalty program.

Illustration
A global tiered system without limits

Move your business KPIs with an extended tier system and status-driven benefits. Make your tiered program global by introducing it in various regions with very little effort.

Illustration for injecting some segmentation to the mix.
Inject some segmentation to the mix

Tiers provide another layer of segmentation, helping you identify loyal, long-term customers. With Antavo, you can give members different rewards and offers based on their tier.

Illustration for covering every tier use case out there - and more.
Covering every tier use case out there – and more

Antavo’s sophisticated Tier Management module was built to accommodate any creative vision without compromise. With it, you can create a one-of-a-kind loyalty program.

Illustration for a global tiered system without limits.
A global tiered system without limits

Move your business KPIs with an extended tier system and status-driven benefits. Make your tiered program global by introducing it in various regions with very little effort.

Illustration for injecting some segmentation to the mix.
Inject some segmentation to the mix

Tiers provide another layer of segmentation, helping you identify loyal, long-term customers. With Antavo, you can give members different rewards and offers based on their tier.

Go beyond the ordinary

A multi-functional tool to build tiers

Similarly to Antavo’s Points Economy module, Tier Management can handle multiple tiers under the same program. Would you like to run two tiers, one driven by soft actions, and one based on purchases? It’s possible! Or do you wish to set up a mini-tier program catering specifically to a target segment, or centered around a specific product? Now you can!

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FULLY CUSTOMIZABLE

The Tier Management module

Antavo’s Tier Management module was built to handle tier-related activities, such as leveling up or demoting members automatically. All features are easy to configure and use, giving marketers a powerful engagement tool.

Support for multiple tier types

THE TIER MANAGEMENT MODULE

Support for multiple tier types

When it comes to managing tiers, you can pick from various tier types: spend-based tiers that encourage transactions, point-based tiers that incentivize a wider range of hard and soft actions — or invitation-only tiers that foster a sense of privilege or exclusivity.

Support for multiple tier types
Built-in localization capability

THE TIER MANAGEMENT MODULE

Built-in localization capability

The Tier Management module is meant for global loyalty programs and comes equipped with a built-in translation feature. This allows you to prime your loyalty program for multiple countries or regions without the need to configure it separately every time.

Built-in localization capability
Flexible liability management

THE TIER MANAGEMENT MODULE

Flexible liability management

Encourage FOMO and recurring engagement by introducing tier expiration. Antavo supports three expiration types: calendar-based, rolling and anniversary. Each expiration type has its own benefit, giving you more flexibility to handle liability in an on-brand manner.

Flexible liability management

Frequently asked questions

Can I assign different rewards for each tier using the Tier Management module?

Yes, this is absolutely feasible with our module. It’s up to you what kind of benefit you add to the tiers. It can even be a service, such as free shipping. Even better, you can trigger one-off rewards when members reach a new level for the first time.

Do I need coding knowledge to build a tiered loyalty program in Antavo?

Absolutely not! We built our system so that marketers can use it without the help of an IT team. All menus are self-explanatory, and we support self-service for both the initial configuration to active, day-to-day management. Our goal is to let you build the rewards and campaigns you want with no limits on your creativity.

Where can I learn how to use Antavo’s Tier Management module?

Antavo’s Back-Office and Tier Management modules were made to give marketers the freedom to manage the loyalty program without IT help. With that being said, the details of the system can be easily learned on our e-learning platform, Antavo Academy, or through Antavo’s comprehensive user manuals and technical documentation.

Illustration of end-to-end customer journeys with tiers.
CROSS-MODULE FUNCTIONALITIES

End-to-end customer journeys with tiers

Tier Management is compatible with all other modules. All tier-related information is channeled directly into Antavo’s Customer Insights module to showcase your members’ progression. This data can then be used to fuel your segmentation efforts or to enhance the reward experience by creating tier-specific loyalty campaigns with the Workflows module. If you are running Mobile Passes, the design for each pass can be customized based on the member’s tier level.

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