Whether it’s how points are earned, burned, or expire, Antavo’s dedicated Points Economy module offers unparalleled flexibility to build a unique and sophisticated foundation for your loyalty program.
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All point-related aspects of your program can be handled from a single location; The constantly evolving Points Economy module has always been a core element of Antavo’s product offering.
Establish earn & burn rules for multiple regions and countries, and save a lot of time as the point rates for the local currency don’t need to be set up individually.
Based on almost a decade of expertise in loyalty tech, this module enables nuanced rules, such as unique roundings for the points, or calculating earnings on a per-item basis.
All point-related aspects of your program can be handled from a single location; The constantly evolving Points Economy module has always been a core element of Antavo’s product offering.
Establish earn & burn rules for multiple regions and countries, and save a lot of time as the point rates for the local currency don’t need to be set up individually.
Based on almost a decade of expertise in loyalty tech, this module enables nuanced rules, such as unique roundings for the points, or calculating earnings on a per-item basis.
Make your loyalty journey unique for every customer and give them a member journey they’ll love. By personalizing the point offerings based on customer segments, you can set higher earning rates for higher-tier members or boost the value of long-time members’ points during their membership anniversary month — the choice is yours.
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Flexible rule management
Antavo’s Points Economy module is a robust yet flexible tool for managing all point-related rules in a centralized way. Users can set unique conditions for earning and burning points, handling pending points, and point expiration.
The Points economy Module
Loyalty points have financial value. Prevent customers from sitting on their points by introducing point expiration. Antavo currently supports three distinct expiration types, so you can select the right point expiration for your business needs.
The Points economy Module
Introduce pending points to show members how many points they have earned, without instantly updating their balance — in case you want to factor in the return period. Choose between automatically or manually finalizing pending points.
The Points economy Module
Antavo’s Loyalty Engine comes with a customizable dashboard for tracking the number of points members have earned or burned. This can be done on a per-member basis too, and the results are exportable to any compatible BI tool, data warehouse, or data lake.
How difficult is it to use the Points Economy module?
All of Antavo’s Management UI and modules were designed to be user-friendly. Our goal is to provide comprehensive tools that marketers can use to their full extent without programming knowledge or help from IT.
What’s the best way to learn how to use this module?
We have an in-depth e-learning platform, Antavo Academy, that will help you get up to speed! After enrolling, you’ll even receive access to a sandbox account to practice program management in a life-like environment.
Is Antavo compatible with third-party data platforms?
Yes! We integrate with a long list of CDPs, BI tools and other marketing services. Any information from the dashboards can be imported and then fed to the data processing tool of your choice, fueling your segmentation strategy.
Have you played with the idea of running more than one point currency in your loyalty program? Perhaps one for transactional activities, and another for soft actions? Or would you like to manage point conversion between your partners, like in a travel loyalty program? With Antavo’s Points Economy module, you can turn your ideas into reality. Unlock the hidden potential and stand out from the competition by implementing various point accounts!
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